Kia excels in the JD Power study again this year

Kia 2nd best among mass producers

The Hyundai Motor Group boasts that all three of its brands — Genesis, Hyundai Motor and Kia — took the top three spots in the study. J.D. Power 2022 U.S. Tech Experience Index (TXI) StudySMwhich recognized the high level of advanced technologies of their models.

Among the mass brands, Kia was second (495 points), and only its sister company Hyundai Motor, which is in first place for the third year in a row (534 points), was better than it.

Based on the responses of 84,165 vehicle owners surveyed after 90 days of ownership of a new vehicle of the 2022 model year, the American study TXI analyzed 35 automotive technologies divided into four categories: comfort, automation, energy and sustainability as well as infotainment and connectivity.

The study evaluates how efficiently each car brand brings technologies to the market, and is measured up to a maximum of 1000 points.

“Kia continues to be delighted with its impressive achievements in the JD Power VDS and APEAL studies, and being ranked among the most innovative brands only cements Kia’s status as a leader in the industry.” said Steve Center, chief executive officer and executive vice president at Kia America. “With such high customer satisfaction in various areas including design, reliability and now innovation we will not rest on our laurels but will continue to grow in all areas of development.”

Both ‘depth of the market’ and ‘excellence in execution’ had equal weight in the final scoring, whereby the penetration of advanced technologies in the entire scope of the producer and the consumer’s assessment of their quality were evaluated.

For the second year in a row, Genesis is the winner among all brands, and consequently also among premium manufacturers. With an innovation index of 643 points, Genesis won for sure, because it overtook the second-placed Cadillac (584) by more than 50 points.

The findings of the study prove commitment not only to technological innovation but also to reliability and customer satisfaction in all three car brands of the South Korean group, which in the first half of the year became the third largest car manufacturer in the world.

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