Kelly: ‘I got caught up in an online bubble and came out stronger’

Kelly Smit: “It was a dark period, but I learned a lot from it in the end.”

Kelly Smit

Kelly Smit had her own business as a business mentor for some time, where she advised clients and taught them how to do business. “That went well. I did almost everything by feel. I never had a very strict plan of where I wanted my company to go. But I started to have doubts when I came into contact with business coaches on Facebook. They said that a good structure was necessary. And that, for example, you had to write blogs and act on the basis of the customer’s desire and need. I was insecure by this message and thought: I should do that too.”

Smit set to work with this new approach. She also hired a coach herself to guide her. “But I completely lost my way. After I started following some of those coaches on Facebook, I started getting more and more similar tips. I got caught up in a bubble of advice that I really didn’t care about. I didn’t want to write those blogs and make long-term plans at all. It all became way too businesslike, that was not for me. The coaches cost me a lot of money, it didn’t feel right and I didn’t enjoy my job anymore.”

She decided to change course again. “On the advice of those coaches, I had organized an event to promote myself. I decided to play open card and tell how I got stuck. I got a lot of positive reactions to that. I decided to start running again on my gut feeling and to develop my own approach. That was the best decision I could make. It was a dark period, but in the end I learned a lot from it. I have emerged stronger from the maze of online coaches and will no longer let anyone tell me how to do it differently. I have discovered how I want to help them by feeling and by listening to my customers.”

In the theme Your data and you, NEMO Kennislink will be diving into the world of data and algorithms in the coming period. Following Kelly’s story, we wrote:

More articles will follow in the near future.

Read the ten personal experience stories from the theme ‘Your data and you’.

Melanie Kranenburg

Source: Kennislink by

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