Dutch Mark Beunk has been appointed General Manager (Country Manager) for the Nordic region and the Benelux in the IT security company Kaspersky.
Going forward, he will be responsible for the daily operations in Denmark, Sweden, Norway, Finland, Iceland, Belgium and the Netherlands.
Mark Beunk has many years of experience as a channel manager and has delivered good results in sales to partners and suppliers at all levels.
In its new position, Beunk’s primary goal will be to expand Kaspersky’s partner channel in the Nordic region and expand a larger department for B2B sales in the Benelux. He will also recruit strategic partners for all of Kaspersky’s segments in all countries. A key task is to ensure that all segments, including both sales to consumers and sales to both small, medium and large companies, are in line with Kaspersky’s global sales strategies.
Beunk became part of the Dutch Kaspersky team in 2017, as head of the B2B department in the Nordics and Benelux. Here he managed to increase revenue by 14%, increase the number of partners by 13% and ensure that these partners generally procured 28% more.
With over 10 years of experience in the IT security sector, Beunk has experience from Oce Netherlands, Nedis BV, Promise Technology, Arrow ECS and Carbon Black, Inc.
“I look forward to taking on this role in an industry that is growing so fast, and to be part of a company that is at the forefront when it comes to making the world more cyber-safe. The cornerstone of our business strategy in both the Nordic region and the Benelux is to offer safety information and real protection for our customers, which they can safely use both privately and in companies. Our goal is to create a secure future for all our customers, ”says Mark Beunk.
“Mark has been an asset in Northern Europe since day one, so I’m really happy to finally be able to unveil his appointment as General Manger in the Nordics and Benelux. Kaspersky has, despite the rather special year, had good growth in Europe, and we are therefore looking forward to what 2021 will bring, ”says Chris Connell, Vice President of Global Sales and Director of European Operations at Kaspersky.
Mark Beunk officially took up his new role as General Manager of Nordics and Benelux on January 1, 2021.
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