Kakao Mobility and Merchant Association Successfully Conversation of ‘Kakao T Blue Win-win’

Provided by Kakao Mobility.

Kakao Mobility announced on the 7th that it had held a ‘Kakao T Blue Franchise Council Win-Win Meeting’ with the Kakao T Blue Franchise Association in 7 regions across the country.

This is the first time that the franchise associations of each region, made up of individual and corporate taxi franchise operators, have gathered in one place.

Kakao Mobility shared the issues discussed by regional councils and affiliate business headquarters, KM Solution and DGT Mobility, and listened to opinions on future improvement plans.

After announcing the ‘Social Responsibility Reinforcement Plan’ in September, Kakao Mobility started the Seoul regional franchise council in October last year to lay the groundwork for practical win-win discussions. It has actively supported the ‘win-win cooperation business agreement’ between the council and the franchise business headquarters.

All 7 regional franchise associations participated in this ‘Kakao T Blue Win-Win Meeting’, and we plan to continue to support the organization of the association and the expansion of the regions participating in the meeting.

Kakao Mobility shared issues such as ▶︎Relief of operator burden ▶︎Resolving difficulties in supply and demand of articles ▶︎Reinforcement of communication related to service quality management ▶︎Advanced operation of apps and affiliate services ▶︎Support for win-win funds, as a common requirement delivered through regional franchise councils.

Among the requirements, it announced a plan to select issues that can be immediately proceeded through consultations between the two sides as priority tasks without procedures such as consultation with related ministries and confirmation of user demand and apply them quickly within the first quarter.

First, we plan to reorganize the Kakao T Blue cancellation fee distribution policy, lower the distribution ratio between KM Solution and DGT Mobility, the affiliate headquarters, and allow Kakao T Blue Crew (drivers) to receive a portion of the cancellation fee. Existing ‘5 (franchise headquarters): 5 (franchisor)’, ‘2 (franchise headquarters): 3 (crew): 5 (franchisor)’ (Crew distribution is paid in points, and the same applies to individual businesses) ) is not to be changed.

In addition, it was decided to reduce the burden of initial membership costs for business operators by lowering the cost of training for initiation of membership and uniform prices.

In addition, Kakao T Blue Crew (drivers) expanded the ‘Safety Insurance’ that pays compensation and surgery in case of damage such as assault or injury that may occur while driving, so that drivers can focus on driving in a safe working environment. In terms of service operation, it promised to improve the navigation function and take strong measures against illegal macro programs.

At the meeting, opinions on membership fees were also heard. Both sides are in the early stage of the affiliate taxi ecosystem, and additional technology and infrastructure investments such as solution development and system advancement are still needed to activate affiliate taxi sales. They agreed that a mid-to-long-term approach is necessary for fee adjustment to contribute.

Kakao Mobility announced that it would also come up with measures to increase long-term profits for franchisees, such as increasing sales efficiency and expanding additional revenue channels, rather than short-term profits.

Kakao Mobility actively participated in the mutual growth fund promoted by the Kakao community and reflected it in the annual management plan. , promised to come up with a plan as soon as possible through sharing opinions with stakeholders.

Dong-Hoon Shin, Executive Vice President of Kakao Mobility MaaS Business Unit, said, “In order to practice coexistence with the affiliated taxi industry, we need to continuously listen to opinions and quickly apply issues that can be addressed immediately. We will continue to suggest ways to grow together from a long-term perspective as practical benefits will be returned.”

Jang Kang-cheol, president of the Association of Private Taxi Franchisees in the Seoul area, said, “Through this meeting, franchisees were able to try a new type of taxi service called ‘Kakao T Blue’, and to convey the various voices they experienced and felt in the field and to ponder together.” “We will hold close consultations so that everyone can enjoy the benefits from a long-term perspective rather than short-term gains,” he said.

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Source: 세계일보 by www.segye.com.

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