Kaja Kallas explains why local entrepreneurs were cursed in the foreign media

In the morning program, Prime Minister Kaja Kallas explains what she meant when she said in an interview with the Financial Times that local entrepreneurs behave hypocritically. Photo: Liis Treimann

In the morning program of Äripää radio on Thursday, we talk about the prime minister’s statements, the new jobs of important figures, the metal business and the defense industry.

Peeter Koppel, who joined the financial consulting company RedGate Capital, Keit Kasemets, the future chancellor of the Ministry of Climate, Taavi Vesiaid, the CEO of Exmet’s metalworking subsidiary, and Äripää journalist Indrek Lepik will speak on these topics.

According to Prime Minister Kaja Kallas, trade with Russia by many Baltic companies continues despite Western sanctions, which is why the head of government accused local entrepreneurs of hypocrisy. In the morning program, he explains what he said in more detail.

The day continues with four shows.

10.00-11.00 “Content Marketing Show”. In the show, we talk about marketing with Angelo Maiuri, the head of digital marketing of the Omnicom group, and Toomas Tepomehe, the head of OMD Estonia. The role of AI in marketing planning, data collection and increasingly strict privacy requirements are discussed. They also talk about whether it makes sense to measure everything in marketing. We also talk about how it is possible to send out 500,000 different, personalized messages in a marketing campaign. The show is hosted by Hando Sinisalu.

11.00-12.00 “In focus: smart industry”. This time, Kaarel Suuk, head of Ensto Estonia, which develops electricity distribution networks, will be the conversation partner in the show, with whom we will talk about the company’s technological development in recent years, change management and the ever-faster developing green revolution.

The focus is on digitization, paperless production, processes and robotization. In the show, we ask how the one on the production floor has progressed war-room, or war room, and what smart industry means to Ensto and Kaarel Suug. The show is hosted by Harro Puusild.

13.00–14.00 “Vibrant future”. Rerun. We are talking about solar parks. Andres Meesak, head of the Estonian Solar Association, states that although the falling price of electricity may prolong the yield of solar parks in the coming years, he does not believe that the arrival of extremely cheap electricity prices will change the direction.

While a few years ago the payback period of an average solar plant was 10-15 years, the high price of electricity has now brought it to 5-7 years for a micro-producer, Meesak and Martin Kikas, head of the Tartu Energy Agency and energy expert, state in the program.

Solar plants have become so productive that their construction pays off even with 4-6% loan interest under market conditions. “Of course, it also depends on the price of electricity in the future, and in the case of this drop, the payback period of the panels will increase, but we will hardly see electric communism in two or three years,” Meesak said.

Among other things, the choice of the solar plant builder, the right capacities and equipment for both private houses and cooperatives and, of course, the profitability of the entire project are discussed. We will also dwell on possible subsidies and storage devices. The presenter is Lauri Leet. The show aired on October 6, 2022.

15.00–16.00 “Culture drives the economy”. This time, Enn Kunila, one of the major owners and managers of NG Investeeringute and the founder and owner of one of the most prominent art collections in Estonia, will be visiting the show.

In the show, we talk about where his interest in culture started, why he supports and introduces Estonian painting both here and abroad, how much his collection is worth, and why it is necessary to support Estonian culture at all, and how he decides who to give money to. In addition, it will be discussed what his expectations are for the new minister of culture and generally for Estonian legislation in the field of supporting culture. The presenter is Romet Toomas Tiitsaar.

Listen to Äripäiv radio in Tallinn and Harjumaa 92.4 MHz, Tartu 97.7 MHz, Pärnu 91.9 MHz, Haapsalu 96.0 MHz, Saaremaa 101.7 MHz and Ida-Virumaa 94.6 MHz.