Japanese manga boom Readers – constantly adding new pages Kadokawa Amarin Shing Publishing Company continues to expand its customer base. Mobilize all kinds of content such as cartoons, novels, anime, games, collectibles and add weight, e-books, online events, get the trend.
Mr. Iwazaki Taro, Chief Operating Officer of Kadokawa Amarin Co., Ltd., a capital company between the Amarin Group and Kadokawa, a major Japanese manga publisher. And the executive of the publishing “Phoenix Next” revealed “Prachachat Business” that the Japanese manga market in Thailand is currently very high potential and resistant to external negative factors that affect. With continuous demand for content in the form of cartoons, novels and animated cartoons
In 2016, the Japanese parent company estimated that Thailand was in the top 5 of the market that generates the highest income for the company. It is at the same level as the big countries like the United States, China, Korea and Taiwan, and is the reason that the company decided to merge with Amarin to run a comic publishing business in Thailand. With a multimedia strategy Both bringing content from Japan to publish Bring collectibles from cartoons to sell Ready to create awareness about Japanese content
“Over the past 4 years, we have received a lot of feedback. This is reflected in a number of factors, such as the company’s revenue growing at double-digit levels every year, including in 2020 when the Covid-19 epidemic. And the success of the silver screen movie demon slayer last December “
However, from the company’s annual report Amarin Printing and Publishing Public Company Limited stated that in 2019 Kadokawa Amarin Company Limited had revenue of 58.7 million baht, profit of 9.37 hundred thousand baht, increased from year 2018 with revenue of 42.1 million baht and loss of 7.45 hundred thousand baht. For the year 2017, income of 28.6 million baht, profit of 1.3 hundred thousand baht.
Kadokawa Amarin executives believe that the market can continue to grow further. In the past, the customer base was still very small compared to the population. Therefore, there are gaps to expand in the future. Currently, the customer group has expanded to cover teenagers to middle-aged people. And there are new fans who are 13-15 years old added continuously While the group of women aged 18-35 showed outstanding potential. Reflecting on the success of the content from the cartoon of the Demon Slayer Sword, whether it is in the form of a book Or a movie on the silver screen Including the spending of fans with related products from books To more souvenirs as well
However, nowadays, the market has been challenged by competition from other entertainment media such as streaming, games, TV, movies, etc. that compete for time and consumer money. Less time and money spent on cartoons Which operators have to find a way to cope
For directions from now on After this, it will take on the challenge of competing with other entertainment media. Including the inability to hold an event on the ground during the outbreak of last year. The company has upgraded its strategy to create experiences for Thai readers. And building awareness of Japanese content more intensely Through mixed media, especially digital media, such as cartoons, e-books Which is a format that is getting more and more popular continuously And bringing the online event on-line and plans to increase the number of events this year. Including bringing more products to sell online in line with current consumer behavior.
Along with continuing the multimedia strategy By trying to bring various types of content to distribute, from comic books, novels, animation and games in order to increase accessibility to the widest and diverse consumer groups. Especially content for high-potential groups like women aged 18-35
“The basic strategy that we have always used is to drive end-to-end content – books, novels, animations, games, collectibles, so the key to expanding our customer base after this. It is about communicating to create awareness for consumers that we have content – what products are in it. In addition, the company is also moving forward with a plan to bring the works of Thai writers – painters to publish and distribute in Thailand and in Thailand. Japan as well
At present, a number of Thai works have been sold in Japan, both in cartoons. And adapting Thai novels into cartoons by Japanese illustrators These strategies will generate growth for the company. Including expanding fan base of Japanese manga content in Thailand continuously, “Kadokawa Amarin executive emphasized.
Read the original news: “Kadokawa” bounced to accept anime rises, “content” expanding its base
Source: ประชาชาติธุรกิจ by www.prachachat.net.
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