Julián Bravo, a benchmark in advertising, dies

Julián Bravo, first president of the Academy of Advertising and Academic of Honor, is considered one of the fathers of modern Spanish advertising.

Julian Bravo, first president of the Advertising Academy and Honorary Academician, died this morning in Madrid less than a month after turning 85. Bravo, who for years headed the Walter Thompson (JWT) agency, is considered one of the fathers of modern Spanish advertising.

In addition to his professional career, from the stand out his human qualities and his love and respect for advertising. He was one of the founders and promoters of the Advertising Academy in 2009 and in 2004 he was named Honorary Academician of the institution.

The trajectory of Julián Bravo

Bravo was born in Campisábalos (Guadalajara), graduated in Law and graduated in Business Administration. He began his professional career in 1962 at the agency Publinsa Kenyon & Eckhardt, and in 1963 and 1964 he spent several months at his headquarters located on the iconic Madison Avenue in New York.

It was in 1966 when Julián Bravo began his career in JWT, where he assumed different positions of responsibility. In 1987 he was appointed CEO and member of the board of directors of JWT Worldwide.

In 1992, Bravo resigned from his positions at JWT and was appointed adviser to Jacques Delors, President of the European Commission. In his last professional stage he was executive president of the Association for Media Research (AIMC), owner of the EGM, a reference studio for advertising in Spain in whose creation she had collaborated many years before.

Julián Bravo combined a career in advertising with teaching. From his extensive list of collaborations, the Academia de la Publicidad highlights his work as a marketing professor at the Escuela Superior de Publicidad, and his successor the Faculty of CC. of the I. of the UCM, as well as director of cutting-edge courses at the UIMP.

Also, since 1980 it was also translator and book editor of advertising material from its own publishing houses, Eresma and Celeste.

Julián Bravo was also president of AEAP from 1981 to 1987 and as such gave the green light to the advertising festival that would later become El Sol.

Julián Bravo at the last Honorary Academics Appointment Ceremony of the
Academia de la Publicidad, on November 30, his last public appearance

The sector says goodbye to the “referent of the referents”

From the Advertising Academy, where he feels heirs to what Bravo started 12 years ago and is committed to continuing his legacy, they describe him as «the great patriarch of Spanish advertising and a mirror in which to look at several generations of advertisers of all specialties, not only for his preparation and excellence, but for his chivalry, generosity, integrity, kindness and love for publicity, for good publicity and for good publicity, mainly ».

«Today sadness is as infinite as it is inevitable, but it comforts us to know that Julián will continue to be the benchmark of the benchmarks, because his intelligence and generosity are timeless and his legacy transcends it, ”said the president of the Advertising Academy, Pablo Alzugaray, on behalf of the institution’s board of directors.

«From the FEDE we express our deepest sorrow for the loss of one of our great masters of Advertising. Julian Bravo. He has been a benchmark, mainly for the professionals who develop our work in the media area, but he transcended that area and was one of our great advertisers. His great category, as a professional and as a person, led him to lead large companies and institutions and will always remain in our memory. It is not a cliché, but an affirmation of justice, to recognize that without Julián Bravo Spanish advertising would not have been what it is today, ”says José Carlos Gutiérrez, president of La FEDE.

Since MarketingDirecto.com We offer our sincere condolences to his families and friends.

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Source: Marketing Directo by www.marketingdirecto.com.

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