“Cultiva a Diferença” is the signature assumed by Fnac in a new line of communication focused on the four pillars considered fundamental for the brand: culture, sustainability, price and expertise. “We want to help people know more and make their choices better, in a more convenient and sustainable way”, points out Inês Condeço, marketing and communication director at Fnac, explaining that, through the summer campaign that starts this Friday in television, the intention is “to make the public aware, in a relaxed way, of our new line of communication, focused on differentiation, on expertise in culture and technology”.
With a presence in stores, digitally and on radio until the 2nd of August, the summer campaign that debuts the brand’s new line of communication, with creativity signed by Judas, is now also starting on television with three films starring the so-called Experts Fnac and where the intention is to reinforce the “new positioning focused on the areas of expertise, culture, sustainability and technology. The production is by Blanche Filmes, directed by Pedro Varela.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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