The BMW M enters the Los Angeles art scene after starting a new collaboration with Joshua Vides and the BMW X4 M Competition.
This collaboration with the American artist, whose works play with the perception of objects as sketches and blurs the boundaries between drawing and reality, produced a hand-painted BMW X4 M Competition, its dynamics being emphasized due to Joshua Vides’ unmistakable style and the application of black lines on a white background. Since childhood, the son of Guatemalan immigrants has been a big fan of the BMW brand. For him, this collaboration represents the fulfillment of a much cherished dream.
The global premiere of the BMW X4 M Competition x Joshua Vides took place at the exclusive showroom [SPACE] by BMW in The Grove in Los Angeles. It also hosted a collection of merchandising dedicated to BMW and BMW M created by Joshua Vides.
This year, he is selling a limited edition of the collection through his own channels. Professional skater Ishod Wair, who is also a big BMW M enthusiast, posed for the catalog with the car.
This collection also includes clothing such as T-shirts and sweatshirts. In addition to these, there are other everyday items, such as thermal mugs, and even interior decoration products, such as carpets – all with Joshua Vides-style logos.
The night before the official premiere, the artist celebrated an exclusive BMW X4 M Competition x Joshua Vides preview at [SPACE] by BMW, with family and friends. The unique car was presented to selected guests on October 7, as part of a preview of works by Joshua Vides.
BMW X4 M Competition by Joshua Vides
The car will be available for viewing by the general public from October 8, before being transferred in November to the car fleet of BMW M GmbH.
Joshua Vides: “I am extremely happy to have been able to work with BMW and BMW M on this project. Ever since I was about 7-8 years old, I wanted to own a BMW. It was incredible to be able to apply my own ideas to the design of a BMW X4 M Competition ”.
Source: Promotor by www.promotor.ro.
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