Optimism to no end
Optimism and positivity have always been part of the brand DNA of fashion & lifestyle label JOSH V; it even became the biggest source of inspiration when creating the SS22 collection. Mylene de Roo, Head of Design at JOSH V explains: ‘When this collection was designed – during month-long lockdowns in the corona pandemic – we felt an enormous need for inspiration that we could not get from attending live fashion shows or (foreign) art and culture. Daydreaming about vacations, travel and lavish parties, the start of SS22 gave us the spirit of free range and free mind. With this collection we take you on a journey through our dreams – to a happy place in poetic colours.
JOSH V is known for its color palette of neutral tones and tonal looks. Colors have been used throughout the Spring collection that, as the season progresses, transitions naturally from Espresso browns in Pre-Spring to creams and whites in Summer. All the various shades from the different drops are easy to combine. With SS22, the brand is also launching a color capsule for the first time, a collection of luxurious, basic items in pastel colors that can also be mixed with the entire collection. For the color capsule collection, shades such as Lilac, Soft Yellow, Blossom and Pistachio have been chosen, which give the entire collection extra brightness and depth, and give your outfit a fresh finishing touch.
The SS22 collection consists of five drops, as well as an extensive collection of shoes, bags and accessories. One third of the JOSH V SS22 collection is fully sustainable; Throughout the various drops, sustainable fabrics such as lenzing ecocovero viscose, BCI (Better Cotton Initiative) and organic cotton have been used, as well as recycled polyester. In addition, from SS22, JOSH V is launching an EXCLUSIVES line, consisting of items of exceptionally high quality materials and made with special craftsmanship. These items can be recognized by the special JOSH V EXCLUSIVES hangtag/label and are in a higher price range.
The SS’22 collection is all about having fun again and bringing something positive into the world. JOSH V used inspiration for this from the nostalgic looks of the 70s with great layering and unique, self-designed, atmospheric pattern prints. Launching in January 2022, this collection features new trendy, earthy shades of brown hair.
Inspiration was also drawn from the lockdown, in which sport became a form of freedom and fashion a matter of comfort and convenience. Following on from this, the basis of this collection is: matching trouser-and-sweater sets, abstract pattern prints, black-and-white color blocking and stylish and comfortable suits made of jersey.
The summer collection celebrates life and goes against the grain with fringe, hats, moulage techniques and dramatic sleeves. It is a patchwork of episodes from summer life: holidays, weddings and summer evenings long alfresco dining. The focus this season is on more elegant and iconic silhouettes that accentuate the best features of a woman’s body. A mix of minimized maximalism; simple designs in bold volume and color. Exclusive, must-have items that give the real summer feeling. Sensual and timeless. Made with quality and an eye for detail and structures to create exclusive styles. The color palette is fully in line with colors from Provence: from the lightest pale yellow to lush orange, shades of green, and soft cream and white tones that together form a calm and serene color palette, with a hint of silver for extra glamour.
Shoes, bags & accessories
In addition to a broad clothing collection, the JOSH V shoe and bag collection has managed to profile itself as a standalone, full-fledged collection. This collection is now supplemented every season with distinctive jewelry; subtle statement pieces in gold and silver, and hats, scarves and shoery will be added this season.
The shoes and bags fit seamlessly with the different drops from the SS22 collection. These are inspired by a melting pot of new western and distinctly feminine influences, complemented by well-designed details and new JOSH V branding. Crocodile patterns in luxurious quality, vegan quilted leather and printed canvas create the mix between western classics and new elegant comfort. Casual, luxurious and feminine due to the rich mix of materials and fabrics. Special details, such as quilted organically shaped braids, fringes and fresh new branding in matching colours, bridge the gap between edgy and classic.
Read more about JOSH V on the brand page: fashionunited.com/companies/joshv
Source: fashionunited.nl by fashionunited.nl.
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