It’s quite normal that the most famous and highest paid models often lend their faces and bodies to high street brands such as H&M, Lindex, etc., but you certainly wouldn’t expect one of the highest paid models in the brand’s advertising campaign to be found in Tesco. But this year it is. Collection spring/summer 2013 brand F&F in fact, they wore the face of the Tom Ford brand in an advertising campaign of Jon Kortaja and ex-Victoria’s Secret Angel Amy Hixson.
of Jon Kortaja today, he is one of the most sought-after models in the world and is also regularly placed on the list of the most beautiful and sexiest men on the planet. He is known mainly thanks to sexy advertisements for the Tom Ford brand or from campaigns for Armani or Karl Lagerfeld. Amy Hixson she was the face of Victoria’s Secret and Diesel and her face also graced the cover of Elle magazine. Jon and Amy are giving together to this advertising campaign F&F a touch of exclusivity and trendiness, and it is very clear that F&F wants to move a little further and offer trendier and higher quality fashion, but still at very pleasant prices.
The ad campaign with Jon and Amy was shot in Miami and features both models in swimwear and beachwear and it must be said that it is a very successful campaign and collection. It contains really beautiful pieces from swimwear to beautiful summer light shirts to trendy and sensual maxi dresses. F&F did not forget hot trends such as neon colors, ethnic motifs, ombré effect, floral print or transparent materials, and thus created a really great collection that will surely find many fans.
The collection, in addition to summer or beach pieces, also includes evening or business clothes. Dresses for ladies and suits for men. I would especially highlight the black peplum dress with large pink flowers, which will certainly attract attention at any cocktail party.
Unfortunately, I haven’t had the opportunity to see the pieces with my own eyes yet, but I really have to admit that the campaign and the collection look very successful and at the very least, it makes me curious to go to Tesco or the F&F store in Palladium to see the collection.
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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