Johnson will withdraw talcum powder from the market. Corn starch is now available – Ciência & Saúde

Johnson & Johnson (J&J) will stop manufacturing and selling baby powder in 2023. The announcement comes more than two years after the company stopped selling the product in the US.

J&J faces tens of thousands of lawsuits from women alleging that the talcum powder they used contained asbestos and that it caused them to develop cancer of the ovaries. Therefore, the company, which has always maintained its position that decades of independent investigations show that the product is safe, has now announced, in a statement, the end of its sale. “As part of a worldwide portfolio assessment, we made the commercial decision to transition to a cornstarch-based baby powder.” In the same statement, J&J reiterated its position that the baby powder it has always marketed is safe, stating: “Our position on the safety of our cosmetic powder remains unchanged. We stand firm behind decades of independent scientific analysis. from medical experts around the world who confirm that Johnson’s Baby Talc is safe, asbestos-free and cancer-free.”

In 2020, the pharmaceutical giant had withdrawn its baby powder from the market in the US and Canada due to the drop in sales as a result of what it considered “misinformation” about the safety of the product due to the various legal cases.

Talc is a raw material extracted from the earth that is found in the layers close to those of asbestos, a material known to cause cancer.

Although the company continues to deny it, a 2018 investigation by the Reuters news agency claims that J&J has known for several decades that asbestos could be present in its talc-based products. According to Reuters, the company’s internal records, trial depositions and other evidence showed that, from at least 1971 to the early 2000s, J&J products often tested positive for small amounts of asbestos.

In October, J&J created a subsidiary, LTL Management, to which it ceded all of its talc rights. Subsequently, the subsidiary filed for bankruptcy, which interrupted all pending proceedings.

Johnson’s baby powder has been on the market for nearly 130 years and has become one of the company’s family image symbols used to prevent diaper rash, but over the years it has also found cosmetic uses, including as a dry shampoo.

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