Jewelry with meaning: an Italian luxury brand that can fit any pocket

Italian charms jewelry brand founded in 1994 and belonging to the Kering luxury corporation which includes the big and beloved fashion houses such as Gucci, Alexander McQueen, Balenciaga, and more…

DoDo is the first luxury brand to offer complex and advanced jewelry to a wider unisex audience by combining playful aesthetics and expressing a personal message.

Just as jewelry carries with it stories and cultures from the dawn of human history, DoDo carries your story with it! But just before the story of each of us, it is important that we understand the story of DoDo – a story born from the love of nature with the aim of bringing back to life the extinct bird Dodo through a line of jewelry that bears her name. That is why he made it his mission to promote sustainability and awareness of the environment, wildlife and nature protection as the first brand to use 100% gold and recycled plastic in all of his creations, thus constituting a model for sustainable jewelry made in an ecological and humane way.

The Italian jewelry brand DoDo (Photo: Yechat Sand)

In the current era where almost everyone can afford to wear jewelry, the idea behind the brand was to create a charm that would be a luxurious and everyday piece of jewelry from a single gram of gold.

DoDo believes that a lot can be said about a person just by their jewelry, therefore the unique concept of the brand is to allow everyone to express their unique world through jewelry. Choose from iconic jewelry collections, popular limited editions and more than 200 unique charms inspired by nature, zodiac signs, animals, goals and pleasure, add inlays, combine with other items and everything that characterizes your personal style to create an individual and unique piece of jewelry.

As you read above, the DoDo spirit can have different forms, each pendant carries a charm that tells a personal and unique story. For example: charms of a beetle which mean “lucky to have you”, a crown which means “you are my princess”, a leaf which means “I will protect you at all costs”, a bee which means “be yourself” and more and more wonderful.

The price ranges start from NIS 300 and can reach tens of thousands. DoDo’s flagship store is at: H. Bayer 26, Madinah Square, Tel Aviv.

Source: – אופנה by

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