Jeonju Hanok Village, to the world through Metaverse… Promotion of ‘ZEPETO’ :: Empathy Media Newsis News Agency ::

Jeonju Hanok Village *Resale and DB prohibited

[전주=뉴시스] Reporter Han Hoon = The first meeting road in front of Jeonju Station and Hanok Village, a tourist attraction in Jeonju, Jeollabuk-do, will be included in the metaverse platform used by 200 million people around the world.

From the 27th, Jeonju will use Metaverse’s global platform ‘ZEPETO’ to promote local tourist attractions.

ZEPETO is a playground for Generation Z in their 10s and 20s who create avatars and enjoy social activities in a virtual space. The city recently held an online meeting with Naver Jet, which operates ZEPETO, and the Korea Tourism Organization to discuss ways to promote it.

In cooperation with experts, the city will hold the ‘Christmas in August in Jeonju’ event, which realizes tourist attractions such as Taejo-ro in Jeonju Hanok Village and the first meeting-gil in front of Jeonju Station in a virtual space. In ZEPETO, avatars from different countries can travel to Christmas Land in midsummer.

Jeonju’s Christmas in August can be participated through the Instagram account ‘Visit Jeonju’. The city predicted that publicity using this metaverse would be a leading marketing target targeting the global generation Z.

A city official said, “This promotion using the metaverse is to introduce Jeonju, a tourism hub to Generation Z around the world, in preparation for the post-corona era. will go out,” he said.

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