When we contact JANICE and ask how things are going, we are told: “It’s never been more fun than now! We are in a wonderful flow, the company is growing, the new office with beautiful showroom is a joy and the new colleagues complete the team!”.
New office JANICE
“Hahahaha…It was a world move”, says Andy from JANICE. We moved from number 68 to number 70, but the space became 10 times bigger!
We grew enormously and when we started looking for a new location, the building next to us happened to become vacant. A big advantage was that this property also belongs to the same owners. With a bit of luck and a lot of cooperation from them, a dream became reality and we are now in a building with a mega showroom, beautiful offices, photo studios and a wonderful warehouse… enough space to be able to grow further.
The space we have now provides peace of mind. In this tranquility we designed SS23 and it was picked up by the shopkeepers like crazy. We are in the midst of sales and are already seeing growth by 2023. This is not only due to the fact that we think this collection is MEGA, but is also due to the success of the jeans that we have added to our collection. We have been working with denim for 3 seasons now and it has broadened and deepened the collection enormously. They are well received by the consumer and the retailer is very happy with that. With the jeans we reach a much larger group that now sees more combination possibilities with the items from JANICE.
Launch JANICE FW22
For the campaign shoot for the launch of the new collection, we flew to Greece. In the search for a new shoot location, a colleague of ours found a beautiful location. It sometimes seems as if the models are on the moon. The rough but light background causes the clothing and materials to splash off the screen. For JANICE | The 22-2 COLLECTION we have only used the finest silk, wool, leather, denim and viscose. Inspiration for this collection was: QUALITY.
A luxury streetwear collection that you can wear every day, which you can combine endlessly, but where the materials must show you that you are wearing a JANICE. In addition, we want you to be able to go from a daytime to a date look with a lipstick and another shoe.
Forecast JANICE Winter 22
During our purchase for SS23, we hear from all retailers that they are having a good year so far. The first part was a success and that gives everyone more wind under his or her wings for the 2nd part. We ourselves had a growth of 40% in the first 2 quarters. The challenges we’ve faced in recent years have only made the best retailers more resourceful, stronger, more determined and visual. We always act from our gut and believe in a good season. How much % that growth is, that remains a guess, but we are looking forward to it for more than 100%! “If we continue to work in this flow, the growth will only amaze us. Together with the positivity of our retailers, a strong collection, an indomitable urge to reach a larger audience, we should certainly succeed!” said JANICE.
Source: fashionunited.nl by fashionunited.nl.
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