Jack Daniel’s ready-to-drink format reaches the Portuguese market – Meios & Publicidade

By Pedro Durães on April 1, 2022

Jack & Cola, a whiskey and cola drink usually ordered in bars, now arrives in Portugal in a canned version in what will be Sogrape Distribuição’s first bet for the Jack Daniel’s brand ready-to-drink segment in Portugal. Pointing to sales of around 12 million cases worldwide in 2021, the company believes that the Jack Daniel’s Old No.7 ready-to-drink range will be well-received in Portugal, particularly in the case of Jack & Cola since, assures, “consumers have been asking for its introduction in the Portuguese market”.

“Jack & Cola is also a classic in Portugal and we feel that the Portuguese market is particularly receptive to the RTD (ready-to-drink) format, namely with other references in the category of alcohol-based cocktails”, says Gonçalo Sousa Machado, managing director. from Sogrape Distribuição, showing confidence that the format “will be a success and a turning point in the way Jack Daniel’s Old No.7 fans see the brand”.

Distributed by Sogrape, the format will be available, in a first phase, through the platform VinhoEmCasa.com and on Glovo, with plans to expand distribution to hypermarkets and supermarkets at a national level.

Source: Meios & Publicidade by www.meiosepublicidade.pt.

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