Although many users do not want it, it is insurmountable that Instagram will increasingly resemble TikTok in the coming years. Android Planet editor Erwin explains why.
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Instagram is going to look like TikTok anyway
Instagram CEO Adam Mosseri stated a year ago that Insta is no longer a photo-sharing app, nor is it an app for square photos. Instead, the service will increasingly focus on video and shopping. The large button to add a photo was replaced with a button for Reels and a Shop button was placed right next to it.
Instagram is now becoming more and more like TikTok, with an even greater emphasis on video. In a recent limited-rolled test, images in the app were displayed full screen, which you go through as if you were swiping through TikTok.
In this test, all kinds of content from strangers was placed between the photos and videos of your friends. That was a disappointment to many users, including the Kardashians.
Kardashians are angry
I can hear you thinking: what do I care what the Kardashians think of Instagram? Yet that is important, because these women have enormous power. For example, when Kylie Jenner tweeted in 2018 that she was no longer opening Snapchat, Snap’s stock took a dive.
In this case, half-sisters Kylie and Kim posted on Insta: “Make Instagram Instagram again. Stop trying to be TikTok, I just want to see nice pictures of my friends. Love, everyone.” Kylie Jenner has 365 million followers on Instagram. Kim Kardashian has 328 million. The duo is assisted by a petition signed by more than 300,000 people.
Instagram is listening and has reversed the test, but the course is not changing. Adam Mosseri responded to the criticism by stating that Instagram will really be more about video in the near future, because users do more with it.
Instagram user of the first hour
I am an Instagram user from the very beginning. Unfortunately you don’t see that directly in my follower numbers, which don’t come close to the Kardashians, but I already placed photos with thick filters over it in 2010/2011 to make something fun out of it.
I still love to post vacation photos on Instagram, but let’s face it: trying to keep that going is a bit like clinging to physical photo albums, when everyone keeps their photos digitally these days.
People fear Instagram will lose its identity if it goes after TikTok, but the app has no choice. Times change and so does the way people use an app. If you only keep in mind that old group of users, your service will stop and you will stop growing.
In addition to users, revenue also plays a major role in Instagram’s decisions, of course. With the old Instagram, you scroll through your friends’ photos, you may see a few commercials, and then close the app again. What TikTok does well and what Instagram wants is to hold you. Once you’re at it, you’ll keep seeing new fun things.
It doesn’t mean Instagram has to become a copy of TikTok, but a much bigger role for video makes sense for the new generation of users and Instagram’s wallet. Because if Insta doesn’t change course drastically, the app will become like the photo books in your parents’ closet: dusty.
Tips: get the most out of Instagram
There is a lot to learn from Instagram that you may not know about yet. Check out our 7 tips. We also explain how to delete an Instagram account.
Source: Android Planet by www.androidplanet.nl.
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