Italian authorities are fining Facebook again, this time by 7 million euros

Facebook, Google and Apple have paid fairly large fines and quite often in the last few years in Europe. However, they appear to be small enough not to lead to major changes in their international operations. The latest fine granted to Facebook comes from the Italian authorities, who will collect 7 million euros from the social media giant for the way it revealed to users that it will use their personal data.

Facebook has received multiple fines in Italy

It’s actually about how Facebook did not disclose that certain data will be used for commercial purposes. When registering an account, users were not warned and were not given the option not to provide personal data for displaying personalized ads. These abuses have been reported since 2018 and were then fined 10 million euros.

However, the investigation into Facebook’s operations did not end there, and in 2020, AGCM, the Italian authority that deals with consumer rights and practices in the competitive market, decided that Facebook still does not provide clarity on how to monetize customer data. The Italian agency says that Facebook does not inform users who register new accounts about the collection and monetization of their personal data in a clear and fast way.

“The information provided by Facebook is generic and incomplete and does not make a fair distinction between using the data needed to personalize the services provided (with an emphasis on facilitating socialization between users) and using the data for personalized ad campaigns.”

The company disputes the fines0

In the meantime, however, Facebook is waiting for the decision in case of an appeal to the previous fine for which the company had to pay 5 million euros.

As it is a repeated offense, however, the Italian authorities now want to force Facebook to display the missing information on the site and in its applications. However, Facebook representatives continue to claim that their employer did nothing wrong:

“Facebook takes privacy seriously and has already made changes, including to the Terms and Conditions of Service, to clarify exactly how Facebook uses the data to ensure the operation of the services and to provide personalized advertising.”

The only notable change that AGCM confirmed following recent investigations was the removal of the phrase that Facebook is a “free” service that appeared before the registration of an account. However, Facebook says it is difficult to explain to users how Facebook is not free, as it does not charge users for using its services.

source: TechCrunch

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