Inter will have a new sponsor on the shirt for the last two matches of the 2022/2023 season: against Turin in the league and in the Champions League final with Manchester City. Paramount+ will replace Digitalbits on the Nerazzurri kits.
L’Inter in the Champions League final he will have a new sponsor. The official announcement came directly on the Nerazzurri club’s channels. After saying goodbye to Digitalbits, in fact, Zhang’s company needed – it wasn’t an obligation – a new logo on the uniform that it will actually have on June 10th in Istanbul. On that occasion Simone Inzaghi’s team will be involved in the very final Of Champions League against Manchester City. Well on the Inter uniforms there will be Paramount+ which will remain as a partner of the club for the last two races of the 2022/2023 season but will not be the main sponsor for next season. In fact, it will occupy the space behind the shirt and will have “special” video content.
Against Turin and Citizens, however, the logo of the premium streaming platform launched in Italy less than a year ago will be present in front where DigitalBits was from the beginning of the season. The latter sponsor he was also taken out of the first team shirts for a few weeks after he had disappeared from those of the youth sector and women’s training since September. Reason for divorce? Financial defaults: did not pay the basic fee of 24 million euros (of which the first installment of 8 million euros issued in June 2022, the second of 8 million euros issued in October 2022 and the last of 8 million euros issued in February 2023.
The hole, a total of almost 30 million of euros in the 2022/23, saw the Nerazzurri club forced to completely remove the logo from the shirt which was left without any sponsors even during the Champions League semi-finals, a very important stage for any club. In all, Inter will cash in 10 million from this deal, including bonuses. The signed contracts will allow (minimally) to fill the “hole” created by the default of DigitalBits. Here is the press release from Inter:
“Inter presents the shirt for the Istanbul final. Paramount+, the premium streaming service launched in Italy less than a year ago, will be the sponsor on the jersey that the team will wear against Manchester City on the most prestigious European stage. This The agreement represents a historic partnership between two brands that increasingly aim to reach a global market. The Paramount+ logo will also be present on the Nerazzurri shirt on the last day of Serie A TIM 2022-2023 when the team takes to the field against Turin.” .
Source: Fanpage by www.fanpage.it.
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