It was also invented: Lidl department store as a tourist destination

Who would have thought that a Lidl store could also be an attractive tourist destination, but the store that opened at the southern end of Serbia, in Vranje, began not only a new era in supplying the locals.

Photo: / Ábel Lowescher

The new Lidl store opened in Vranje, Serbia, despite the small size of the town, will be a popular destination for shopping tourists from several countries – revealed from the report of the bne IntelliNews regional news portal. The town is located in the southernmost part of Serbia, near the Bulgarian, northern Macedonian and Kosovo borders. It is only 50 km from northern Macedonia, for example.

The German department store chain already has a 31st store in Serbia, but it will certainly occupy a special place among the stores of the German Schwartz Group. It opened in mid-January, and since then, despite the coronavirus epidemic, the store has been under constant siege by the masses.

Serbs, especially those in the south of the country, like it because they have had to travel to Greece so far if they wanted to go to Lidl.

An essential part of the travels of the people living here was a good little shopping for the Greeks at Lidl or another discount store. The prices there are lower than what is paid in Serbia. In addition, Vranje attracts northern Macedonians and Kosovars because of its proximity to the border, whose German discount chain has not yet opened a floodplain in its country. In the former country, travel agencies have already started organizing their shopping trips to Lidl in Vranje.

Source: by

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