Well-known blogger and publicist Olga Edelberta (Valkova) talks about why the outstanding achievements of Russian science meet with such resistance from society.
“Remember the anecdote about a rat who needs to change a PR man? Well, there really was a rat, but when her own PR man makes a rat out of a beautiful thoroughbred kitty …
I have no doubt that we have the best vaccine in the world. But they are pushing it with such methods as from the beginning of perestroika and to this day they have been pushing a rotten product to suckers. No wonder people shy away.
Popularization of space exploration, including through film expeditions, flights of famous people and other things in the same spirit, is a good and necessary thing. In the West, they are doing this with might and main, and we should not lag behind. But why is advertising so intrusive, annoying and talentless?
State, change the PR man! ”
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Source: Русская весна by rusvesna.su.
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