He will deal with business tasks so that Elon Musk can focus on technological development.
We can probably all agree that since Elon Musk bought Twitter, life on the social network has been completely turned upside down. Musk often makes unwarranted and inexplicable decisions that have driven many news outlets and content producers off the platform.
After turning everything upside down and Twitter’s ad revenue hitting rock bottom, he probably realized he couldn’t handle the leadership duties alone while his other companies demanded his attention, so yesterday he announced a new CEO for X Corp. and thus the To the top of Twitter.
Yesterday, Musk only revealed that a woman would be the new executive, and today we also learned that that person is none other than Linda Yaccarino, who was previously the head of advertising sales at NBCUniversal. His task will be to restore Twitter’s advertising revenue. Musk reported that their revenues of this kind fell by 50% since he took over, i.e. since October 2022. The pullback of advertisers is certainly related to the unpredictable behavior of the new owner. Elon Musk bought Twitter for $44 billion, but it’s currently worth just under $20 billion. This is what the new managing director needs to fix.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Yaccarino holds conservative political views and is also associated with the World Economic Forum, which provides breeding grounds for many conspiracy theories. Of course, Musk is not going away either, he continues to exercise full power over the decisions of X Corp., he is just delegating business tasks to someone else so that he can focus on technological developments and create his vision, which is to make X the only application we need there is
Source: PC World Online Hírek by pcworld.hu.
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