Is the burning bullseye the best MacBook ever had? Pro 14 and 16 will be released without a touchbar, but will not be unique


2021 MacBook Pro models may come out without a touchbar.

There is a possibility that Apple will abandon one of the most controversial decisions in its laptops in the past five years.

In the news of such a rumor, readers of Iguides began to recall what other controversial decisions Apple used. Overall, the 2016 MacBook Pro was one of the strangest releases in the lineup. The company ditched USB-A, switched to a butterfly keyboard, added a touchbar and ditched the glowing apple on the back – none of these solutions can be called unequivocally successful.

The smallest change from that year in terms of functionality is the removal of the burning logo on the case lid. It did not affect the operation of laptops at all, but from a design point of view, the difference is radical – outwardly, the MacBook was loved for the reference build quality and specifically the glowing bullseye.
Overall, the Apple logo on the back of the MacBook has influenced the entire industry. Let’s remember exactly how.

In 2006, Apple Laptops Revolutionized


The glowing apple was so recognizable that it was possible to identify the MacBook by the glowing logo alone. However, Apple changed the laptop market with another decision.

In 2006, the first MacBook was released, its feature was the placement of the logo – it was upside down when closed, and when opened, it was located exactly. Prior to that, Apple released the PowerBook and iBook lines, with their logo upside down when open. Like this:

In the new line, Steve Jobs has reimagined the position of the logo. In his opinion, the laptop should look aesthetically pleasing when open, and the inverted emblem looks ridiculous.

The flip side of this solution – the process of opening the laptop became longer and more complicated: users were confused which side to lift the lid on, it used to be easier – you need to position the laptop so that the logo was placed evenly. However, with this compromise, a more global problem was solved, described by ex-Apple employee Joe Moreno: “Trying to open a laptop from the wrong side is a problem that lasts only a few seconds. However, showing the logo upside down is a problem that lasts forever. ”

Glowing Apple – MacBook Symbol




The era of the MacBook coincided with the development of ultrabooks in principle. Apple’s unique approach to case design and build, as well as brand credibility and audience loyalty, have helped make Apple the flagship in this direction.
In 2008, at the Macworld conference, Steve Jobs put on a show at the launch of the MacBook Air. A thin envelope was brought to the stage, from there the Apple CEO took out the first laptop of the line and showed it to the world, holding it with the fingers of one hand.

Now we are not surprised by this, because such an exterior has become the norm for us, but in the same year the HP Pavilion dv5t, Acer Aspire One and Lenovo ThinkPad T400 were sold (from left to right in the gallery below). It was unrealistic to carry them in a light city backpack and hold them with one hand. Just compare the thickness of the case.

At the same time, a clear request was formed for ultrabooks: it should be thin and light so that you can easily carry it in a bitch and hold it in your hand.

The glowing apple was abandoned for technical reasons. Then the uniqueness of the MacBook design was lost.


In 2016, Apple globally updated the MacBook Pro, one of the innovations was the appearance of a logo with a metallic glossy finish, it no longer shone. The decision is due to technical reasons: earlier the bull’s-eye was translucent, and shone not due to a separate light source, but due to the same fluorescent lamps that illuminated the display itself. Probably noticed: when the screen brightness decreased, the logo also faded away.

In the new MacBook Pro displays, the backlighting is carried out by LEDs that shine directly on the screen, but cannot shine back (on the bull’s eye). Apple decided not to fancy additional lighting and just made a mirrored polished apple, like in iPhones and iPads.

In addition, the removal of the luminous element has made the laptop screen and lids even thinner. Not adding a separate backlight is Apple style. Its design is the most recognizable and minimalist in the consumer device industry. Any element of the device case is primarily functional – this is the basic principle of the company. In addition, ex-chief designer of the company Johnny Ive believed that the thinner the case, the more it delivers tactile pleasure.

Then MacBooks merged with a host of other Ultrabooks. Huawei, HP, ASUS, Lenovo – all of these brands also have a logo on the back panel: a polished emblem on the matte case.

However, Apple laptops have two other undeniable pluses: build quality and macOS. The reference-quality chassis delivers tactile pleasure and raises the bar in terms of design, while a minimal operating system with the world’s best ecosystem encapsulates the user within the world of Apple devices.

However, it’s still nice to look at a number of outwardly similar notebooks and realize that the standards that all manufacturers adhere to were set by notebooks with a bull’s-eye on the lid.


Source: iGuides.ru by www.iguides.ru.

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