iPhone sales figures: Apple exceeds expectations – connect

quarterly report

Although the smartphone market has been in a crisis in terms of sales in recent months, Apple seems unaffected: the recently published figures for the first quarter of 2023 are better than expected for the iPhone.


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iPhone 13 Pro Max and 13 Pro
Apple smartphones based around the iPhone 14 are selling better than expected.
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The past few years have left their mark on the market: the corona pandemic, limited availability and production and, last but not least, the inflation crisis are ringing alarm bells among smartphone manufacturers. At Apple, however, all the crises seem to have been mastered, the iPhone in particular is selling as well historically as it is from the current one quarterly report of the company.

As a result, Apple has sold more iPhones than ever in a March quarter, beating original expectations: the company was able to achieve a total of US$ 51.33 billion last year with smartphone sales alone, which in turn was an increase of two percent compared to the previous year means. At the same time, according to CEO Tim Cook, the number of active Apple devices is “higher than ever”.

The services offered by Apple have also experienced a similar positive development: sales in the App Store or subscriptions to Apple Music and Apple TV Plus have also increased slightly and posted sales of 20.9 billion US dollars in the first quarter. Overall, however, both revenue and profit fell slightly to $94.83 billion and $24.16 billion, respectively.

This is mainly due to the weakening sales of the Apple Watch, iPads and Macs. The latter have fallen by almost a third compared to the previous year, but the smartwatch and tablet department also has to report declining developments. At the upcoming WWDC 2023 on June 5, Apple will want to counteract this – you can read about the products that could be presented at the developer conference in the linked article.

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