iPhone 12 Pro and services led the quarter – iPhone Italy

Consumer Intelligence Research Partners analysts released a new report highlighting Apple’s expectations for fiscal first quarter 2021.

Apple’s financial conference dedicated to Q1 2021 will be held on January 27th, with all the earnings data recorded in the last three months of 2020. In the meantime, CIRP published some estimates they speak of excellent results especially thanks to the sales of the iPhone 12.

Analysts estimate that the four iPhone 12 models accounted for 56% of the total sales of all iPhones in the US, led by the iPhone 12 and iPhone 12 Pro Max. This mix of models resulted in a weighted average retail price (WARP) of $ 873 for the quarter, up from $ 809 for the same period a year ago .

cirp iphone 12

In addition, the data shows that around half of shoppers have chosen to increase the storage configuration over the previous model, further increasing the average retail price:

CIRP adds that the sector too services Apple surged in the quarter, thanks to paid iCloud storage, Apple TV + and Apple Music.


Source: iPhone Italia by www.iphoneitalia.com.

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