The smartphone war between Apple and Samsung Electronics, which is struggling to overcome the tragedy of the previous work, is hot. The iPhone 12 is estimated to have sold over 1.2 million units within three months of launching in Korea, and the Galaxy S21 sold more than 30% more than the previous S20.
According to the mobile communication industry on the 13th, it is estimated that the sales of the iPhone 12 series exceeded 1 million units for about three months from the release on October 30 of last year until last month.
The iPhone 12 series iPhone 12 and iPhone 12 Pro were first released on October 30, last year, followed by iPhone 12 Pro Max and Mini on November 20.
The iPhone 12 series sales volume is expected to exceed 1.2 million units, including the purchasers of self-sufficient handsets that did not go through the three telecommunications companies.
In particular, the design reminiscent of angular corners in the past iPhone 4 and 5 days is considered a major factor in its popularity.
The initial sales of the Galaxy S21, which was released early last month after the iPhone 12 box office, has also been cruising, and competition for flagship smartphones between the two companies is intensifying.
According to Samsung Electronics, the sales of the Galaxy S21 series for 11 days from the 29th of last month to the 8th of this month were 30% higher than that of the Galaxy S20 during the same period.
Samsung Electronics is increasing the proportion of self-sufficiency systems with the Galaxy S21. If you purchase a self-contained phone, you do not have to use a specific plan or additional service. In particular, you can use a 5G phone as an LTE plan, unlike the mobile carrier sales model that requires a subscription to a 5G plan. In fact, the proportion of self-sufficiency in the sales volume of the Galaxy S21 so far is about 30%, which is more than double the previous version.
Reporter Kim Gun-ho [email protected]
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Source: 경제 by www.segye.com.
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