Investments in audio advertising continue to grow

In the first three months of this year, advertisers invested 41.7 million euros in audio advertising, 15.7 percent more than last year.

Digital audio advertising is again growing relatively the most at 90 percent, from 1.46 to 2.77 million euros.

The largest part of the audio turnover – 37 million euros – goes to broadcast radio spot advertising, which is no less than 5 million more compared to 2021. Advertisers made less use of non-spot advertising during this period, these investments amount to 1, 88 million euros.

Liedewij Hentenaar, director of Audify, sees continued investments in audio advertising. ‘We see many more growth opportunities for advertisers. The attribution of audio to organic search, for example, is a result that many advertisers are still too little aware of.’

Source: Nieuws – Emerce by

*The article has been translated based on the content of Nieuws – Emerce by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!