The months spent in lockdown have in many cases highlighted the poor functionality of the home spaces available to those who suddenly found themselves having to use their environments for smart working, remote schooling or physical activity and the limits of the same for the lack of open spaces.
Not only that: since our homes have become the daily refuge and no longer the place to be fully frequented only on weekends and our balconies and external views the vent to take a breath of air, attention to furnishings and comfort of domestic environments to meet the needs and tastes of its inhabitants has increased.
This is what emerges from the latest research by idealo – the leading international price comparison portal in Europe – which analyzed the online interest of Italians in the last year for DIY and products for Painting and Restoration, Furniture and Accessories for balconies and for plant care.
The Italians use the lockdown to renovate their homes and refresh the rooms
It seems that in the months of closure and lockdown, the Italians took the opportunity to do some homework and refresh the interiors with new colors for the walls.
In fact, there is a boom in online interest in DIY and Painting and Restoration products with an increase of over + 200.0% in 2020. Varnishes and Paints (+3483, 0%), Tool kits and boxes (+ 503.8%), Screwdrivers (+ 171.2%), Drills (+ 140.6%) and other DIY accessories.
The period was also favorable from the point of view of offers and online discounts: the maximum average savings in a year by buying on the days with the best prices reached 11.0% but on some products, such as Paints and Paints and Tools. to paint it was close to 25%. Likewise, the average maximum savings for all Work Tools was also considerable, with -9.7% over a year.
Plant care and balcony furniture for the hour of fresh air!
The balconies were often in the months of closure due to the lockdown the only relief valve for many Italians and their arrangement to be more “green” and comfortable occupied the days.
In fact, in the last twelve months, online searches for Balcony Furniture and Accessories and Plant Care Products have exceeded the order of + 200.0%, thus becoming a veritable boom in e-commerce.
The most searched products among the online garden furniture were the balcony barbecues, the outdoor lamps, the balcony sets and the balcony tables. For the care of plants, on the other hand, we mainly searched online for Pots, Soil, Planters and Covers for balconies.
On these products, by comparing prices and buying on the cheapest day, it was possible to save on average over 15.0%.
How did the Italians divide online between Casa and Balconi?
From the analysis of demographic data it appears that men are the most active online in the search for articles and products for DIY and for Painting and Restoration with a percentage of 81.5% while online women have dedicated themselves to the search for Balcony furniture and accessories and plant care products, with a percentage of 57.2%.
The age group most involved for all categories of products object of the research is that from 35 to 44 years. The regions with the most online interest for the categories relating to Garden furniture and balconies were Lazio, Lombardy and Campania with a growth of interest, however, evident for all regions The same trend was also recorded for the DIY categories , in this case with Lazio, Lombardy and Trentino-Alto Adige at the top.
“Exactly a year ago we analyzed how, from online searches, the trend of Italians, forced to stay at home due to the COVID-19 pandemic, emerged to transfer their hobbies within the walls of their homes by investing in sewing machines, e-books reader and plant care – commented Antonio Pilello, idealo’s Communications Manager for Italy – The study we carried out this year shows us that attention to our domestic spaces has now become a priority and that even on products for DIY and the care of balconies there are many savings opportunities by exploiting at the moment the most the numerous offers that the web makes available are appropriate “.
Source: RSS DiariodelWeb.it Trend by www.diariodelweb.it.
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