Intel VisiON: Apple’s M1 Made Us Hungry

Michelle Jonnston is the head of Intel’s client computing division. She has been with the company for 27 years and has had various roles, including responsible for the boxed processors and motherboards. Before that, she was active in the company’s sales division and responsible for Microsoft.


Michelle Johnnston.

It fascinates Jonnston to see the innovations at the partners. We try to innovate together, where it is important to combine hardware and software to develop products and services. It is important to get customers excited about our products. In my role I spend a lot of time listening and we use this information to improve our roadmap.

In recent years, laptops have been innovated to be light enough to easily carry around, but Intel still has to take steps in the battery area. It shouldn’t matter whether you’re using Apple or an HP, that needs to be improved. One of the things that has changed, besides the weight, is the built-in camera: in recent years we have come to consider webcams much more important for the needs of video communication.

Michelle was also asked about Apple’s M1 processor. Competition is good, it makes us hungrier and we learn from it and I’m sure we can make a great product. The big challenge is that we now have to create the ecosystem to get there.


Source: Hardware Info Compleet by nl.hardware.info.

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