Milan Design Week is an opportunity to discover the installations that frame the projects and ideas presented at Furniture expo and al Fuorisalone. Also this year, in this special edition, we find sets that know how to suggest, involve or simply become an opportunity for a photo shoot to share and keep.
At the fair
Although in a reduced formula with only four active pavilions and the vertical exhibition area, the Salone del Mobile fair offers surprises. Like the exhibition concept designed by Ron Gilad per Molteni&C, which he used the walls to recreate the interior of an imaginary airliner, with windows, flight attendants and two neat rows of Round D.154.5 seats.
It is a project of Gio Ponti from 1954 used to furnish the Alitalia Offices in Manhattan (1958) and the Alitalia Passenger Terminal (1960) in Milan and re-edited by the historic Brianza-based company in collaboration with the Gio Ponti Archives. A courageous choice because (apparently) detached from purely commercial logics, but of great impact and attraction.
In the city
Among the spaces in the city set up for the Design Week, it is impossible not to mention Hermès alla Ball, in the heart of the Brera Design District, where, with a project by the artistic director of Hermès Maison Charlotte Macaux Perelman, presents the new collections in a magnificent color “village”. Five micro architectures with material surfaces decorated with i pattern by the illustrator Gianpaolo Pagni. More than, display enclosures, true expressions of the materiality that is the protagonist of the new collections.
Equally monumental but dedicated to sustainable design and the circular economy, the citadel of Rossana Orlandi for ROGuiltlessPlastic at the Leonardo da Vinci Museum of Science and Technology. Here MC A – Mario Cucinella Architects and SOS – School of Sustainability have created an installation that becomes an agora for meetings and debates, with 100 plastic tanks caged in a metal mesh.
There is no shortage of installations in public spaces, as happens for Super Pratone, that Gufram has created to celebrate the 50th anniversary of one of its most famous icons: in Piazza San Fedele a huge inflatable PRATONE®, in an intense green color, fits into the mannerist architecture. The show continues in another place dear to the city, the Cozzi Pool, transformed into a surrealist work of art with a maxi mural by Maurizio Cattelan within the Toiletpaper Be Water project for the Desigual fashion brand.
Fuorisalone 2021: the events open on the weekend of 11-12 September
Fuorisalone 2021: events not to be missed
Salone del Mobile 2021: this is how Supersalone is live
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