Instagram, YouTube, TikTok… all statistics in a row [infographic]

Did you know that 16 percent of all Facebook profiles are duplicate or fake accounts? And that Facebook Stories attract about 500 million viewers every day?

The infographic below, developed by StatusBrew, shows usage of the most popular social media platforms at the moment: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and TikTok. The numbers they have collected come from the mentioned platforms and are visually displayed in the image. There are interesting facts in there.


Facebook is currently (still) the most popular social media platform. In the third quarter of 2021, Facebook had about 2.8 billion daily active users. For this reason, Facebook also remains popular among advertisers. If you set up your ads correctly, you can generate a huge reach.

NB: Facebook (or nowadays Meta) recently carried out an update in which you are obliged to indicate with your campaigns whether they fall into a so-called ‘special category’.


YouTube also attracts many users. The platform accounts for 25 percent of all mobile internet traffic and is the second largest search engine worldwide. YouTube has been the most popular platform for posting and watching videos for years. What kind of videos can you make as an entrepreneur? In this article you will find 10 effective video formats.


Instagram is the fourth most active social media platform. Every day there are about 100 million viewers who launch videos or follow them live. And it is interesting for companies to know that 90 percent of users follow at least 1 company or brand on the platform.

The latest update from Instagram is that they’ve added the chronological feed as an option, so you’re less dependent on what the algorithm throws at you. Curious about more recent updates of this platform? You will find it here.


LinkedIn also has many users, of course: more than 800 million active users from 200 countries and regions worldwide. More than half (60 percent) of users are between the ages of 25 and 34. Every week 45 million users use the platform to look for a new challenge.

And LinkedIn, like all other channels, continues to evolve. For example, the platform has recently added the option for newsletters for company pages and you can add a career break to your work experience.

Curious about all the facts and figures about the use of social media in 2022? Then scroll down to view the infographic. Click on the image for a larger copy.

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Source: Frankwatching by

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