Instagram tests revenue share with IGTV Ads in Germany

Instagram tested the model with some creators in the USA as early as 2020, now the monetization option is being extended to Germany and France.

More than a year ago, the first selected Instagram creators were finally able to use IGTV advertising to make money. However, as usual, initially only in the home market of the USA. The test was then expanded in spring 2021. In Australia and Great Britain, influencers had the chance to try out monetization via IGTV Ads. At this time, many creators in this country asked themselves when the feature could be introduced in Germany. After all, Instagram announced a few months ago that it would bring the program to other countries in the course of the year. Now the time has come: In Germany and France, some creators can use a revenue share model in combination with advertisements in IGTV.

Creators earn from advertising revenue that Instagram generates through their IGTVs

Video ads for IGTV are mobile-first designed and can be up to 15 seconds long. Users can then see these advertisements when they click on IGTVs in the preview of their feed. Creators can now use these advertising clips in Germany and France to monetize their content. This was announced by Instagram during the first Creator Week. In the message it says:

In this case, you will receive part of the advertising revenues generated by advertisements on your IGTVs.

The few creators who can now take part in the program receive various insights from Instagram on the sales performance of their IGTVs.

Creators get insights on account and video level (click on the picture to get a larger view), © Instagram

In addition, Instagram has highlighted the option button for monetizing IGTV videos more clearly. In the settings under the tabs>Creator and >IGTV Ads a slider that allows advertising to be allowed. There the influencers can also see whether their status entitles them to monetization via IGTVs.

Overview in the settings for IGTV Ads
Overview in the settings for IGTV Ads, © Instagram

Even when creating IGTVs, creators can already make settings for monetization via ads. Since the beginning of the year, the Creators have found a holistic overview of performance and monetization tools and options in the Professional Dashboard.

Settings for IGTV Ads can also be made during creation, © Instagram

More little news: Some creators can link their shop to their private account

In addition to the news about IGTV Ads, Instagram announced that creators who already have their own product lines can now link their shop to their personal account in addition to their business account.

The link between the shop and Creatorn's private profile
The link between the shop and Creatorn’s private profile, © Instagram

But that’s not all. Instagram would like to give creators even more opportunities to earn money on the platform. Therefore, tests for a comprehensive native affiliate program, new badges and stars to donate to creators and further updates on monetization were recently presented.

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