Instagram Tests for Question Stickers and Post Replies

Instagram is testing two new features that could provide significantly more interaction with posts and stories – and are therefore particularly interesting for creators and brands.

Meta’s subsidiary platform Instagram is constantly changing. Recently, Meta CEO Mark Zuckerberg presented new monetization options for the platform, while the latter is currently testing, for example, a TikTok-style full-screen view for various content. At the same time, Instagram is currently experimenting with a number of other new features that are intended to push interactions on posts. Responses by photo and direct messages play a role here.

These are the new Instagram functions – in the test

Recently, social media experts Ahmed Ghanem and Matt Navarra spotted a test of Notes on Instagram, a feature that allows users to share their thoughts with their friends in text form. Ahmed Ghanem has now identified another, similar function on Instagram that the company is currently testing. This is the option to respond directly to posts with a private message. This feature would sit alongside the ability to comment on posts or simply send a direct message.

While this option, if implemented, could lead to more direct communication between creators and followers, another new feature aims to streamline interaction.

Question stickers before the next update?

Reverse engineer Alessandro Paluzzi documents a test for Instagram’s question stickers via screenshot on Twitter. Since 2018, the question sticker in the story is available for everyone.

Situational Questions Sticker on Instagram (2018), © Instagram

Instagram is also currently experimenting with integrating this popular sticker into the successful Reels format. And now the functionality of the sticker could be expanded. As Paluzzi indicates, users could soon answer the creator’s questions with a photo.

So far, users can reply to question stickers with text and songs. There is no official roll-out date for these two features under test. It is not yet clear whether they will be rolled out for everyone at all. However, if the tests show that the features ensure more engagement with the content of the creators, a launch is likely in the coming months. Because the follower loyalty with the help of strong UX and interaction options is an important pillar of the own community and brand maintenance for the creators on all platforms.

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