Instagram: Reposts tab appeared in profile

Instagram’s Reposts Tab: Even More Attention for Reels?

In the comments on Navarra’s post, some Twitter users suspect that this toolbar option from the profile is intended to make it easier to repost reels in your own profile. Thus, the reach of reels could be increased by reposts in the profile, while the short videos take up more space in the social app. As early as spring 2022, reels accounted for over 20 percent of usage time on Instagram; now there should be significantly more. Meta is increasingly investing more resources in the further development of the format, recently even releasing six new functions for reels on Facebook and Instagram in one fell swoop.

However, criticism of the TikTokization of Instagram can also be found in the comments on the Reposts tab. Recently, numerous users – including stars like Kylie Jenner and Kim Kardashian – had spoken out in a petition against Instagram’s TikTokification. In particular, the test of a full-screen feed for videos and photos à la TikTok caused annoyance among some users. Mosseri himself explained that the platform had to take a step back, which is why TikTokification was partially stopped for the time being.

Nevertheless, Instagram will continue to rely heavily on short video content and will revise or introduce various functions for the distribution of the same. The reposts tab could be one of them. However, an official test and roll-out have not yet been announced.

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