Instagram reels against TikTok: what works?

Is Instagram a serious competitor for TikTok with the Reels feature? In an infographic, social media experts compared the two platforms with one another.

The question that worries many social media marketers is: should a company devote more resources to building a strategy for TikTok or Instagram Reels? That is a comprehensive question that cannot be answered across the board for any brand. TikTok has seen impressive user growth over the past two years and has also influenced the feature design of other platforms. Instagram only introduced the TikTok clone Reels after the short video format in the Bytedance app emerged as extremely successful. Facebook’s social app is now also testing the vertical story format, which is apparently based on how TikTok is used. But does Instagram TikTok really manage to remove the water by constantly copying successful features?

TikTok vs. Instagram: which platform is right for your company?

The influencer agency The Influencer Marketing Factory took a closer look at both social apps as part of a study and compared them with one another. For this purpose, 60 profiles that use TikTok and regularly use the Instagram Reels feature were examined. The agency has the results in one clear infographic summarized.

Click on the picture to get a larger view, © The Influencer Marketing Factory

Despite all the studies that are beneficial for one or the other platform, brands have to decide for themselves which social network is most effective for them. Through consistent monitoring and evaluation of their own social media strategy, companies are able to determine whether TikTok or Instagram is more suitable for addressing target groups. The numbers compiled in the infographic can provide an initial impulse.

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