Instagram today ad introducing more help to support users of your service affected by a negative body image or eating disorder.
Included in the help is more expert-backed resources for people looking for eating disorder content, as well as help in informing service policies and collaborating with influencers to help them create and share positive and inspiring body image content.
In the ad, Instagram explains that “While we do not allow content that promotes or encourages self-harm and eating disorders, we do allow people to share their own experiences and journeys around self-image and acceptance of the body. We know that these stories can spark important conversations and support the community, but they can also spark some. To address this, when someone tries to find or share content related to self-harm, we are currently blurring potentially triggering images and directing people to helpful resources. However, we have heard from experts that we would be more supportive of people if we made dedicated resources available to deal with eating disorders or body dissatisfaction, which is why we are introducing new resources specific to body image issues.“.
Resources will include hotlines from entities that help with eating disorders in certain countries, such as Beat in the UK, the National Information Center on Eating Disorders in Canada and the Butterfly Foundation in Australia, as well as new tips on how to build body confidence that we build in partnership with the National Association for Eating Disorders (NEDA) in the US
According to the experts consulted by Instagram, early intervention can be very useful in helping and so if someone on Instagram searches for terms related to eating disorders, Instagram will show the help resources first, before showing the search results. In addition, these resources will also appear if someone tries to share content related to these disorders.
To know the resources in the first countries in which they will be shown, you can do it Instagram Help Center.
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