The online gambling market in the Netherlands will open on 1 October 2021. Ad Alliance, in collaboration with Motivaction, conducted a survey to learn more about Dutch gambling players. Who are they, why are they involved and how can they be reached?
The results show that 42 percent of the Dutch sometimes play a game of chance, in which the male/female ratio is the same, 53 and 47 percent respectively. Friday and Saturday are the most popular days to play a game of chance.
The survey was conducted among 1,660 Dutch consumers. Three groups completed a questionnaire: a group of online gambling players, a group of offline gambling players and a group of non-gamers.
Source: Nieuws – Emerce by www.emerce.nl.
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