Influencer marketing can be a real gold mine for companies. But many hesitate to implement it. A look at the use case of a global brand can help. [Anzeige]
If you look at the trends of the coming months and the next year, you will not be able to avoid influencer marketing. The industry has also become more and more relevant during or precisely because of the corona pandemic. Spending rose in 2020 – and is likely to continue to do so. A study found the industry is valued at $ 15 billion by 2022. It is therefore hardly surprising that 73 percent of all marketers surveyed invest more in influencer marketing today than they did a year ago. But not all of them dare to work with the creators yet.
Challenges in influencer marketing
After all, marketers face major challenges. Be it the sheer number of companies that are now using influencer marketing and thus increasing the demands and costs. Or the fact that the topics of organization, measurability and analytics should be approached correctly from the start. Those who still dare are often unsure how good organization and ideal campaign planning work. Someone who is very knowledgeable about this subject is Moritz Wasserek, the CEO of the IROIN® Influencer Marketing Suite. He considers the following points to be major hurdles at the moment:
- Influencer Brand Fit: Find the right influencer for the respective brand or business model.
- Range location: Estimate how high the effective reach in the target market will be.
- Black sheep: Filter out the black sheep who have built up fake audiences or who are insufficiently interactive to keep their audience happy.
- Influencer contribution vs. content creation: Usage rights for influencer content are now very diverse and require administration.
- Data Lack: In contrast to social ads, for example, influencer marketing is not that transparent. In addition, the data validity suffers due to transmission problems.
- Inhousing influencer marketing is organizationally tricky: Effort and work across people and departments require integrated tools with automation options.
Trend 2022: influencer marketing continues to grow
The selection of possible influencers is almost infinite and filter criteria such as performance data are not public. Instead of relying only on the (not very meaningful) number of followers, companies should rely on influencer marketing software when searching. The IROIN® Influencer Marketing Suite offers such software. Moritz Wasserek will be in Digital Bash – Social & Influencer am September 16 from 10:20 a.m. together with Falk Hairy, the CMO at Jewelry & Accessories Brand PAUL HEWITT, talk about the brand’s influencer marketing workflows. In their lecture, the experts share further very practical tips:
Act with foresight, because the digital marketing world is changing at breakneck speed. Do not just learn from past best practices, but critically examine them in relation to the current situation, your business and the environment. Take best practices as inspiration and anticipate them in application.
They speak from their own experience. Specifically, the lecture will also be about how software is used correctly in influencer marketing.
After suitable influencers have been identified and contacted, the campaign agreement and subsequent reporting continue. Falk Haarig can provide exciting insights here. After all, he can explain exactly how the workflows at the global brand PAUL HEWITT are structured.
Want to hear more from the experts? At the September 16 from 10:20 a.m. you can attend the lecture by Moritz Wasserek and Falk Haarig for free. You don’t have time then? No problem, all participants will receive the recordings of all lectures afterwards. Get your ticket now!
Prepare for 2022
If you are considering including influencer marketing in your strategy or have already included it and now want to improve your workflows, then participating in the Digital Bash and the lecture “Expert: inner talk with PAUL HEWITT and IROIN®: Influencer Marketing Workflows at global jewelry & accessories brand “just the thing for you. The experts look forward to you:
We would like to share our view of the central challenges in influencer marketing with the audience and provide incentives for solving how they can be dealt with from an organizational and procedural point of view.
Source: OnlineMarketing.de by onlinemarketing.de.
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