In January 2022, the Phoenix app had two million users. In September, it has four million. Between the two dates, inflation flared up, increase of 7.7% over one year in August 2022 in food. A boon for the French start-up, which specializes in the use of unsold food from traders: by reselling them at a largely discounted price (5 euros for a basket which was initially worth between 12 and 15 euros), the he application offers on the one hand to avoid waste, but above all to gain purchasing power. The app leader of the market, Too Good To Go, is not to be outdone, with a 35% increase in its number of downloads since March. With inflation, these purchasing practices, non-existent ten years ago, are on the increase. According to a YouGov study for Too Good To Go, unveiled on September 6, 38% of French people would use an “anti-waste” application today. And one in five would have chosen the application leader on the market, with 12.5 million users.
“There has been an expansion of our user base, analyzes Jean Moreau, founder of Phénix. Before, we had a lot of young environmental activists who used the application. retirees, single mothers. We feel that what was a bit unusual is becoming a new standard of consumption. More than 50% of people who have downloaded the application are women between 35 and 45 years old, and it’s going accentuating. A few years ago, food recovery was perceived as a somewhat opportunistic consumption, almost stingy. In the past few months, that has changed.” The frequency of use has also increased by 10% since January, up to 25% in certain territories. The entrepreneur recognizes, lucid: “The food crisis and sobriety put the wind in our sails.”
Source: Challenges en temps réel : accueil by www.challenges.fr.
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