Increasing use of contactless payment during the corona crisis – now almost nine out of ten Danish payments are made contactlessly

The use of contactless payment and payments with mobile wallets such as Apple Pay, Google Pay and Samsung Pay has increased during the corona crisis.

Increasing use of contactless payment during the corona crisis - now almost nine out of ten Danish payments are made contactlessly
Tobias Lindh, Country Manager for Adyen in the Nordics and Baltics

It shows new data from the payment platform Adyen.

The payment habits of Danish and Nordic consumers have changed markedly in 2020. This is shown by new data from the global payment platform Adyen, which i.a. collaborates with H&M, Elgiganten, Lakrids by Bülow and Bestseller. The survey shows that both the relative share of contactless payments and payments with mobile wallets such as Apple Pay, Google Pay and Samsung Pay has increased during the corona crisis.

Tobias Lindh, Country Manager for Adyen in the Nordics and Baltics, says:

“Online shopping and contactless payments have increased significantly during the corona crisis, data from our platform shows. In Denmark, the share of contactless payments will rise from three quarters in 2019 to almost 90 per cent. in 2020. It emphasizes the importance of companies constantly adjusting their channel strategy because the pandemic continues to affect consumer behavior. ”

The relative share of contactless payments in physical stores also increased in Sweden and Norway. In Sweden, two out of five payments were contactless in 2019, which increased to two out of three in 2020. The same trend is seen in Norway, where the number increased from one out of three to three out of four.

The average transaction value (ATV) has also increased throughout the Nordic region – especially in Denmark. It emphasizes that contactless payments are convenient for consumers.

Larger share of wallet payments

Adyen also reports increasing use of wallet payments both in physical stores and when shopping online. This applies to Sweden, Norway and Denmark. In 2019, wallet payments accounted for 5%. in 2019 – a figure that has risen to 13 per cent. in 2020. In Sweden, they went from 1 to 4 per cent, while in Norway they went from 0.5 to 2 per cent.

The relative share of contactless payments in physical stores has also increased throughout the Nordic region. The same applies to the relative share of wallet payments on mobile when making online purchases. From 2019 to 2020, Denmark went from 2 to 10 per cent, while in Sweden and Norway they went from 0.3 to 2 per cent. and 0.4 to 1 per cent.

Table 1. The relative share of contactless payments in physical stores in Sweden, Norway and Denmark.

Land 2019 2020
Sweden 43% 66%
Norway 36% 75%
Denmark 72% 87%

Table 2. The average transaction value of contactless payments in physical stores in Sweden, Norway and Denmark.

Land 2019 2020 Change
Sweden (SEK) 323 357 +11%
Norway (NOK) 340 425 + 25%
Denmark (DKK) 286 643 +128%

Table 3. The relative share of wallet payments on mobile in physical stores in Sweden, Norway and Denmark.

Land 2019 2020
Sweden 1% 4%
Norway 1% 2%
Denmark 5% 13%

Table 4. The relative share of wallet payments on mobile for online purchases in Sweden, Norway and Denmark.

Land 2019 2020
Sweden 0.3% 2%
Norway 0.4% 1%
Denmark 2.2% 10%

Source: IT-Kanalen by it-kanalen.dk.

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