If you have recently encountered a flood of foods whose packaging and labels promise to help your immune system, you are not alone. In the covid era, consumers want to strengthen their immune systems and companies fill food shelves with products they claim will help them.
Even cans of raw balls are now being boosted by the immune system. Good Crisp Co. In the summer, it launched cheddar balls, which contain an ingredient that, according to the label, “helps strengthen the immune system and improves its key functions,” wrote The Wall Street Journal.
According to Innova Market Insights, a market research company, traders launched 383 immune-boosted foods and beverages in the first half of this year, surpassing last year’s 326 products in the first half of the year. Last year’s total number for the whole year increased by 31 percent compared to the previous year.Read also Do you know how to improve your mood with food?
“Immunity occurs in almost every conversation with clients,” said Lu Ann Williams, Innova’s director of innovation. “We are afraid of getting sick. American healthcare is very chaotic. Consumers are looking for a cheaper alternative that would provide them with a magical solution. “
We usually do not need vitamins added to food
Doctors say that the nutrients on which marketing bases their claims of boosted immunity are often the ones that the immune system really needs to function properly, including vitamin C and zinc.
But most people already have enough of these nutrients and do not need additional doses added to food, doctors say. Although some research suggests that vitamin C and zinc may help alleviate the symptoms of a cold in some situations, says Mark Moyad, director of complementary and alternative medicine at the University of Michigan Medical Center.Read also Why do we lose our appetite with age?
However, doctors warn that the allegation of immune support should not persuade us to buy a product that is otherwise unhealthy, including foods and beverages high in sugar or fat.
“If you choose a brand or product based on this claim or pay a higher price for it, companies are abusing you,” said Michael Starnbach, a professor of microbiology at Harvard Medical School.
According to a survey conducted by CivicScience last month and attended by nearly 4,000 American adults, more than half of those surveyed said they would be interested in buying foods or beverages that help boost immunity. More than a third said they would spend more on such food or drink than usual.
In the fiscal year ending September 30, PepsiCo launched 120 new products that made immunity claims on the label or in consumer marketing, twice as many as in the previous year. The company’s products – from brands like Mountain Dew to Evolve protein shakes – contain substances such as vitamin C and zinc, which are labeled to boost immunity.
The slim cans of Mtn Dew Rise, an effervescent energy drink launched earlier this year, include ‘immune boost’ alongside ‘mental support’ and ‘180 mg caffeine’.
Immunity support is popular
“Immunity support is now popular,” said Emily Silver, vice president of innovation for the company’s North American beverage division. “We strive to provide products that meet the needs of consumers, with ingredients that provide scientifically proven health effects, which allows the consumer to decide what is best for him,” she added.Read also Nutritionist: Should we be afraid of transmitting coronavirus from vegetables and fruits?
The U.S. Food and Drug Administration generally allows food retailers to describe the effect that an ingredient has on the structure or function of the body, as long as it is true and not misleading.
Nicole Halmos of Herlong, California, spent about $ 70 a month each month on Riff’s energy drinks in an effort to find a healthier alternative to everyday coffee and Red Bull. The label states that the drink is “loaded with vitamin C” and the front of the cans says “immunity” next to “energy +”. “At the time of the covid, any support for immunity is useful,” she explained why she was reaching for this drink.
Good Crisp Co. launched in July balls of cheddar and an ingredient that is said to help the immune system. That ingredient is betaglucan wellmune – a fiber obtained from baker’s yeast. Questions and answers on the Kerry Group’s wellmune website say there is “evidence” that yeast beta-glucans can stimulate the body’s immune cells to respond more effectively to the pathogen.
According to Matthew Parry, co-founder of Good Crisp, the addition of another ingredient to a product is no different from the reason why some consumers use supplemental multivitamins. “The point is that it will give us a greater sense of peace and certainty that if we do not do everything perfectly in terms of nutrition, we also get the necessary substances from other sources,” he said.
Source: Pravda – Veda a technika by vat.pravda.sk.
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