In real time: Google wants to present news with big moments in a new way

Google News always provides users with current and relevant stories, but when it comes to real-time developments and hot topics, Google cannot keep up with social media such as Twitter and TikTok.

When a topic is trending, an event breaks out or a live event takes place, users in the digital space find out about the latest developments, mostly on social media. Twitter in particular, but also TikTok, Instagram, Facebook and sometimes even YouTube offer the possibility of receiving updates in real time. Many publishers and creators inform their followers there. For example, about the developments during the storming of the Capitol in Washington, DC at the beginning of 2021, at an important sporting event such as the European Football Championship final this year or in the context of the Trielle around the federal election in 2021 and the election itself.

Due to the more comprehensive perspectives and necessary research, articles by publishers cannot keep up with this information option, at least in terms of time. This also applies to Google News. Various very current and relevant topics are shown there – but only after they have already started to circulate on social media such as Twitter. That is why Google would like to set up its own breaking news section that could pass on information to Google users in real time. With the possible start of this project called Big Moments, the news reception of the people could be changed significantly.

Faster, faster, faster: Google’s Big Moments is supposed to combine real-time information with contexts

According to various US publishers such as Bloomberg, The Information and Android Police Google has been working on Big Moments for over a year. Especially after the events in the context of the storm on the Capitol in January 2021, the development was driven forward, because it was only possible to display news via Google News with a time delay. The Big Moments feature should now provide real-time insights – possibly in the form of a ticker. These should, however, be backed up with historical facts as context, for example, in order to be able to provide the most comprehensive possible picture of a situation or a development. This could quickly provide the millions of people who search for the latest news via Google or Google News with the right answers that they would then not have to find out via social media.

It is still unclear whether the Big Moments feature will be rolled out in the near future. The Google press team has so far only stated that the functions are still being tested. In addition, it is not yet foreseeable whether only Google News or the pure search area would be provided with real-time news in the event of a roll-out.

Since 2015, Google has been showing tweets from Twitter in the SERPs, which already reflect very current content. At the moment there is also an area on Google News called “In the News”, which shows keywords about current developments, similar to the trends on Twitter.

Keywords on current topics on Google News, screenshot Google News

A click on this then directs the user to the latest articles on these topics. So far, a mixture of social media and search engines has been helpful for interested users to receive the latest news and updates. Google, on the other hand, would prefer to see all the relevant information available to users on their own platforms.

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Source: OnlineMarketing.de by onlinemarketing.de.

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