In Norfin clothes, you will feel comfortable in any situation

Amazing things happen during various innovations, collaborations and changes. The companies where armored technology was produced yesterday are now making combines. Today, the company, which manufactures equipment for fishermen, hunters and travelers, offers sets of uniforms for employees of companies of absolutely any profile. Alexei Antiptchik, a representative of the international company SALMO, tells Äripäev how they will reach their business customer today.

What does your company offer customers?

Our company offers a wide range of products needed in the field of fishing, hunting and tourism, but here I would like to focus on clothing and more specifically on thermal underwear and socks. These goods have long found their place in the market, we sell them successfully and they are very popular with our customers, ie fishermen and hunters. Different companies also order underwear and socks for their employees. This is also completely logical, because it is a laundry in which there is no cold, no cold, cool or humid weather. And such weather is not uncommon in our latitudes.

Of course, there are several types of thermal underwear and everyone has the opportunity to choose and find a suitable option. The so-called first wash layer can be applied directly to the bare body. This underwear is fine and does not irritate sensitive skin. A second layer of laundry, which is already warmer, can be placed between the first layer and the outerwear. Or, if you do not want to use the first coat, you can put the second coat on immediately. It all depends on the specific conditions in which the person wants to work or rest.

Can your products be used in companies today?

It is designed for working in cold weather in cold warehouses, constructions, railways and, for example, in the port. Due to the universal properties of our products, it can and must be used during work, because modern materials do not get wet due to sweating due to manual work and retain heat in all weather conditions. These materials conduct moisture away from and outside the body. Our person wearing thermal underwear and socks feels dry and comfortable in any conditions and with any physical exertion.

What types of companies could use your clothing today, and what might they already do? Are there any agreements and contracts already in place?

Yes, of course there are contracts and there are companies that have been buying different clothes from us for many years. The products belonging to our wardrobe goods are used in Estonia by warehouse workers, builders and employees of port services. Our products are also carried, for example, by the employees of the Latvian Railway. And we have even supplied the Latvian police with some elements of uniforms made by our manufacturers.

Doesn’t competition in your niche frighten you? Are you confident?

Yes, we feel confident because our clothing has already been tested by tens of thousands of fishermen and hunters in many countries. And, as I said, we see and know that our products are in great demand among people working in a wide variety of fields and services. The positive response given by our customers delights us and gives us the enthusiasm to keep the quality of our products high and to offer our consumers the most up-to-date innovative solutions in terms of both materials and technologies.

What are the positive differences in your production compared to any other competitor?

First of all – a wide range of our products. You can see the full range on our website, but you can also access the NORFIN website, where you can get an overview of the entire NORFIN product range and the possibilities of using it.

Secondly, we use the most modern materials and combine them with classic technologies. Thus, we use merino wool for certain garments and certain models of thermal underwear contain cotton.

Our third competitive advantage is that all goods – underwear, uniforms, socks, hats, gloves and shoes – are immediately available in stock at any time, and we can fulfill even the largest orders fairly quickly. For us, fulfilling a large order within a reasonable time is not a problem. We also always and with great pleasure participate in various procurements, while fully reporting on our production and supply options.

Is there anything else that distinguishes NORFINI’s products from their analogues on the market?

Before taking a product into our product range and series production, the laundry passes a quality test. It is first tested for compliance with all relevant EU directives, which means that the product must be safe and must not cause any allergic reactions. Later, we also inspect each batch, ie before the goods are shipped, they are randomly inspected, especially for seams, which must ensure that no thread ends hang anywhere, the packaging must be intact and undamaged, and all production must conform to the specified size tables.

But if the customer has any wishes of their own? For example, use your own logo?

This is not a problem. Schemes suitable for each client are developed. This ensures promptness, fast service of deliveries, pre-planned and more affordable sourcing of materials, together with the ability to apply the order to a specific company. We can take orders of any size and ensure that they are completed within three weeks. In the case of customized orders or volumes for a specific company, the deadlines for their fulfillment are longer, which is agreed with the customer in advance.

Is it true that logistics is one of the most important issues in the current situation?

Undoubtedly! It takes some time to deliver the goods to Estonia, but it is part of any process. Our production facilities are located in both China and Russia. It is the Russian manufacturer that offers the highest quality products with a natural wool component. This is a real premium class product.

Can it be said that every business customer today is your customer, be it in any market, any niche and any industry?

You can say that. For example, some in the company use seasonal workers and then the orders become one-off and small-scale. However, we can reassure our customers because we also fulfill minimum orders. Whether the games are big or small, we are always open for everyone!

In the case of international deliveries, there are occasional discrepancies in the size tables. How have you solved this problem?

We have based our size tables on a statistically average figure in the Baltics. Average growth and average dimensions. And French stylists who design special industrial equipment have been of great help to us in creating clothing models. After going through the product design process and reaching the production and sales readiness of a product, it is still tested by our experts.

We probably got the biggest sound Antarctica a project in which we supplied several expeditions with thermal underwear, clothing and footwear. All the clothing of the participants in the expedition was Norfini made.

There are downsides in every business. How do you deal with such situations?

In the event of a complaint, if someone is suddenly dissatisfied with something and if there are indeed quality problems, there is always the option to exchange the goods, simply return it to us. We are interested in long-term cooperation with everyone. The most important thing is to maintain a good working relationship.

Estonia’s climate is not the friendliest. But the people here also rest and work in different conditions.

Our clothes are designed for a wide variety of activities in any weather conditions. There are those who exercise actively and a lot, such as workers in cold stores, but there are also those who exercise very little when they are in the fresh air, such as fishermen, hunters or snowmobile riders. The latter does drive, but is relatively immobile in cold weather. The person wearing our clothes covers all parts of the body, be it the body, the arms or the neck. I can assure you that everyone in our clothes feels good.

Additional information: Salmo & Luts OÜ, Mustamäe tee 50, 10621 Tallinn, phone 677 5747, [email protected],, and

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