A misunderstanding is the cause of the news about this, even though the whole thing has no significance.
In the past day, several media published a news that referred to an official price reduction for Radeons, but this was not announced by AMD, and the company is not even aware of such a move. It is the basis of the rumor blog post below could provide, in which the company did a quick comparison of available VGAs and listed prices below the official recommended prices for each product.
In fact, the image above describes that these prices were taken from the Newegg.com web store, which is exactly the cheapest price for that particular VGA. However, this is not the same as an official price reduction, although it is not important, because users can still get the products at the specified prices.
The difference is that the manufacturers do not actually work with fixed pricing, but can offer certain, large-lot orders at a cheaper unit price, and they can also facilitate the faster removal of partners’ stock with various refunds. As a result, it is possible for the price tag of the product in an online store to be below the official list price. However, this does not officially change anything, although obviously the interested parties will not be interested in this as long as they get the selected hardware at a cheaper price.
Source: Hírek és cikkek – PROHARDVER! by prohardver.hu.
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