In connection with people and nature

Elements of Freedom proves that fashion and sustainability go well together

Ever since its inception in 2014, the Amsterdam fashion brand Elements of Freedom has shown that fashion and sustainability can go hand in hand. For Elements of Freedom, sustainability is not something you strive for, but a logical starting point for everything you do. Why shouldn’t fashion be sustainable and circular?

Award-winning circular fashion

Elements of Freedom only uses recycled and/or natural biodegradable materials. Every season a next step is taken in sustainability. “Now 30% of our collection is made from recycled fabrics, but our metal buttons are also made from recycled metal.” By translating this into fashion, Elements of Freedom was nominated for the Green Product Award in 2020 and won the German Design Award in 2021.

Close to home

Elements of Freedom stands for what is in its name, fair working conditions and the lowest possible ecological footprint. The outcome of this is that almost all products are produced in Europe. In this, Elements of Freedom goes even further. Production takes place as close as possible to the suppliers. For example, items made from Portuguese fabrics are also produced in Portugal. And this does not only look at fair working conditions, but also what is done in production when it comes to reuse of materials, reuse of water and reduction of CO2 emissions.

Favorite pieces that last a long time

Sustainability is also, or perhaps especially, about taking a long time with your clothes, wearing and keeping your clothes often. That is why it is important that clothing is not for just 1 season, but that you can also wear it in subsequent years. No less important is the quality and that it is comfortable. With these ingredients, thoughts often go to basics in neutral colors. Elements of Freedom breaks through this by coming up with flowy dresses and special prints, intended for self-confident women who are not afraid to show themselves and who like to spread positivity. Because of the fantastic fit, you never want to take the clothes off again. Elements of Freedom’s dresses and signature blouses are complemented by a collection of cardigans, jackets and tops, so that everything can be worn all year round.


Elements of Freedom strives for years of wearing pleasure with every garment.

But if you can no longer or do not want to wear a piece of clothing, sell it through a vintage program. You can also hand in the item of clothing at the Elements of Freedom brand store in the Wolvenstraat in Amsterdam. Elements of Freedom then looks at what purpose we can give to the garment so that it is used again and lives on.

Making fashion beautiful again

The negative impact the fashion industry has on the environment would almost deprive you of the pleasure of dressing nice and shopping for an afternoon. And this while fashion is there to express you, to feel comfortable and to make you happy. Elements of Freedom wants to show that by buying more consciously and by handling clothing properly, we open a new world where the love for fashion and respect for people and nature go hand in hand. Let’s make fashion beautiful again.

Read more about Elements of Freedom on the brand page:

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