With IKEA’s new video game products, you can easily create personalized solutions that fit beautifully into your home and help you enhance your gaming performance.
Given the growing number of gamers – 2.5 billion players worldwide – and the rapid growth of the gaming market, it was a natural step for IKEA to enter the world of smart games with the goal of creating more beautiful everyday lives for most people, including many gamers. .
IKEA has a long history of developing smart home improvement solutions, but the field of video games is still being explored. To create high-performance solutions for this environment, IKEA has partnered with Republic of Gamers (ROG), a true expert in the world of gaming. ROG (a sub-brand of ASUS) is a leader in the gaming industry and designs high quality, innovative hardware and equipment for gamers. ROG has a solid knowledge of the gaming industry and is looking for new ways to integrate gaming at home. Combining the best of these two areas, the collaboration aims to democratize the gaming experience by creating relevant, functional, beautiful and affordable products and complete gaming solutions to make it easier for everyone to create the gaming environment they want.
“Gamers around the world know and love the ROG brand and are confident in delivering the most exciting gaming innovations on the market,” said Kris Huang, CEO of ASUS Gaming Gear and Accessory Business Unit. “Our new partnership with IKEA experts will allow ROG to find new and exciting opportunities for gamers in their homes.”
“We believe a lot needs to be done to democratize the gamer experience,” says Ewa Rycher, Global Business Manager at IKEA Workspace in Sweden. “We are now taking the first step on the path to gaming, and we are doing so by presenting affordable, high-performance gamer products and complete solutions that we hope will reflect people’s personalities and tastes.”
The new gamer product range is aimed at PC gamers and includes the following six product families: UPPSPEL, LÅNESPELARE, MATCHSPEL, GRUPPSPEL, UTESPELARE and HUVUDSPELARE.
IKEA has designed UPPSPEL products in collaboration with Republic of Gamers (ROG).
The rest of the series was developed by IKEA based on the insights and knowledge gained through the collaboration to ensure the breadth of the entire gaming offering and to meet the different needs of players in terms of function, design and price.
“We know a lot about the needs, difficulties and expectations of the players and we want to design solutions for the perfect, immersive gaming experience”
Says Johnny Chan, designer of the Republic of Gamers.
The new gamer product range includes a total of more than 30 products, including furniture – gamer tables and chairs and a drawer element -, accessories – a mug holder, mouse cable guide, neck pillow, ring lamp – and much more. The new product family offers game tables and chairs in different price categories to meet the needs of different target groups.
“Our goal is for our products to offer better ergonomics and features so players can be even better at what they do without straining their bodies unnecessarily – they’re actually better athletes.”
Says IKEA designer Jon Karlsson.
“We believe the good news for all gamers is the release of IKEA products aimed at gamers. In the 15 years of ROG’s history, we have made this amazing journey with generations of gamers from an emerging sub-culture to the mainstream. Welcome to IKEA, GLHF! ”
– added Zoltán Gyöngyösi, Managing Director of ASUS Magyarország Kft.
The new gaming product family, developed by IKEA in collaboration with the Republic of Gamers (ROG), will be gradually available in IKEA stores in Hungary from October 2021.
Source: technokrata by www.technokrata.hu.
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