Ikea is recovering with strong online growth – further displeasure with delivery costs

Ikea was able to increase sales in the financial year 2021 (August 31) by 6.3 percent to 37.4 billion euros. Strong online sales had freed the furniture retailer from the Corona crisis. The delivery costs continue to cause displeasure among customers.

The furniture giant Ikea has freed itself from the Corona crisis with strong online sales. Sales climbed 6.3 percent to 37.4 billion euros in the 2021 financial year (August 31), as reported by the Ikea retail organization Ingka.

The online share has risen from 18 percent to 30 percent over the course of the year. “I am really proud of the past year,” said Ingka boss Jesper Brodin according to the announcement. They will continue to invest in innovation, expansion, accessibility and sustainability.

Franchise company

In the previous 2020 financial year, Ikea had to close 75 percent of the furniture stores due to the corona pandemic and recorded a decline in sales.

The Ingka Group is by far the largest operator of Ikea furniture stores worldwide, but not the only one. All twelve franchisees totaled 41.9 billion euros in fiscal year 2021, as the licensor Inter Ikea Systems announced. In the previous year it was 39.6 billion euros.

Delivery costs

However, Ikea’s e-commerce is not running completely smoothly. There has long been displeasure and lack of understanding when it comes to delivery costs. For example, some customers pay an additional 39 euros in shipping costs for a consignment of goods – even for small parts that were previously sent for 4.90 euros postage.

When asked by merkur.de, Ikea replied as follows:

In exceptional cases, the suggested delivery costs for some small, low-priced items appeared to be disproportionate. The online system automatically checks in which Ikea dispatch warehouse the ordered goods are in stock. “If an article is not available in our parcel center, the system offers delivery by a forwarding agent. The delivery costs are then automatically shown according to the shipping method offered – in this case, forwarding delivery.”

Source: com! professional by www.com-magazin.de.

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