IKEA gaming product range in partnership with Republic of Gamers – Products from game chair to cup holder

IKEA has started a partnership with Republic of Gamers (ROG), known as Asus’ brand. The result of the collaboration is a product range that aims to create interior design solutions that enhance the performance of gaming. The new products will be available in IKEA department stores in October 2021.

To create effective gaming solutions, IKEA began working with Republic of Gamers. According to the manufacturer’s release, the aim of the cooperation is to create relevant, functional, beautiful and inexpensive products as well as complete gaming solutions.

“Players worldwide know and love the ROG brand and are confident that it will deliver the most exciting gaming innovations on the market,” says Kris Huang, President of ASUS Gaming Gear and Accessory. “Our new IKEA partnership gives ROG the opportunity to find new and exciting ways to delight players at home and around.”

The new gaming product range is aimed at PC gamers and includes the following six product families: UPPSPEL, LÅNESPELARE, MATCHSPEL, GRUPPSPEL, UTESPELARE and HUVUDSPELARE. IKEA and ROG have collaborated to design all UPPSPEL products. IKEA has developed other parts of the collection based on insights and information from the collaboration.

“We know a lot about players’ needs, pain points and expectations, and we want to design solutions for the best and most immersive gaming experiences, ”says Republican Gamers designer Johnny Chan.

The new game collection includes more than 30 products and includes both furniture such as game tables and chairs and drawer sets, as well as various accessories such as a cup holder, mouse cord holder, neck pillow and ring light.

“We believe there is still work to be done to democratize the gaming experience,” says Ewa Rychert, Global Business Leader at IKEA Workspaces. “We are now taking the first step and doing so by launching affordable, efficient and complete gaming solutions that we hope will reflect people’s personalities and preferences.”

The gaming collection will be available from IKEA department stores and online stores from the beginning of October.

Source: Muropaketti.com by muropaketti.com.

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