IFA: HMD (Nokia) launches sustainable subscriptions

HMD Global, brand owner of Nokia, introduces Circular, a subscription formula that focuses on sustainability. Circular is a new subscription service that encourages users to keep their phones longer with a range of environmental benefits.

HWithin the subscription model, Nokia devices are recycled, refurbished and re-subscribed or donated to charities. Subscribers can compose and change the subscription themselves. Any damage, loss or theft will be handled at no additional monthly cost and replacement will be arranged if necessary.

Circular subscribers receive a reward through the ‘Seeds of Tomorrow’ program. The longer someone keeps a device, the more ‘seeds’ they receive to spend on a range of charities focused on sustainability and charities.

In partnership with Ecolog, seeds will be used to plant trees responsibly or reduce carbon around the world. Seeds planted with ClearRivers will remove plastic waste from rivers. And in partnership with The Unconnected, seeds help bring connectivity to those who need it most.

HMD also launched several durable devices today. The Nokia X30 5G is made of 100 percent recycled aluminum and the back of 65 percent recycled plastic. This makes the X30 5G HMD Global’s most durable smartphone to date, says HMD.

Otherwise it is a normal device. The 50MP PureView camera uses optical image stabilization (OIS) and AI software to capture high-quality wide-angle and vivid night shots. The camera is protected by scratch-resistant Corning Gorilla Glass with DX+ that allows 98 percent of all light to reach the large sensor.

The Nokia G60 is also sustainably produced with a back made of 100 percent recycled plastic and a frame made of 60 percent recycled plastic. The smartphone comes with the ‘3-3-3’ promise: three years of Android OS upgrades, three years of monthly security updates, and a three-year extended warranty at no additional cost.

The Nokia X30 5G will be available from the end of September via nokia.com in Cloud Blue or Ice White, in memory and storage configurations of 6/128 GB and 8/256 GB, starting at an average price of 519 euros (6/128) and 549 euros (8/256).
The Nokia G60 is available today from nokia.com in Pure Black or Ice Gray, in memory and storage configurations of 4/128 GB and 6/128 GB, starting at an average price of EUR 329 (4/128) and EUR 369 ( 6/128).

Source: Nieuws – Emerce by www.emerce.nl.

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