The salary is the same every time, but the number of subscription services I have to use keeps increasing. The number of Netflix subscribers worldwide has exceeded 200 million, and Google is bombarding users with ruthless advertising bombs that are not YouTube Premium. (I can’t buy it anyway) Tesla’s autonomous driving options will change to a monthly flat rate starting this year. Adobe? Let’s not talk.
How is it different from a domestic IT company? Naver with Naver Plus membership, Coupang withdraw money from their bankbooks before they even noticed, and mobile carriers that have a large stake in my bankbook for a long time are adding monthly services one by one because it is Waveni and Season.
Even Kakao Talk, whom I believed, joined the ranks of subscription services. According to the IT industry on the 22nd, Kakao Talk was officially launched after ending the beta service of’Talk Drawer Plus’ that can collect and store multimedia files such as photos, videos, and files. It offers 100 gigabytes of capacity for 990 won per month. These days, he keeps sending messages saying,’To remember everyday and become smart, try it once’.
‘Talk Drawer Plus’ is a useful service because it can be easily solved if you have had a frustrating experience because you cannot see the photos and files uploaded in the KakaoTalk chat window. The problem is that this feature is free for other messengers such as Line and Telegram. Kakao is in a position that the fee is reasonable as Talk Drawer Plus provides not only simple data backup but also cloud functions. The price of 990 won per month, which doesn’t seem too expensive, is also creepy. It is close to black magic that is difficult to reverse once you start using it.
On the 13th, Kakao also launched’Emoji Plus’, a monthly flat-rate emoticon subscription service. If you pay 4900 won per month (currently 3900 won for a limited time), you can use 150,000 KakaoTalk emoticons unlimitedly. A set of emoticons costs about 2,000 won, so it seems like a bargain for users who purchase more than two per month. However, since it is not a purchased emoji, the moment you disconnect your subscription, the used emojis disappear like magic.
KakaoTalk’s monthly active users (MAU) is 46 million people, and it is not an exaggeration to say that it is actually used by the whole people. It is not a service that I can not use just because I do not want to use it. The emoticons can represent my feelings with Ryan and Niniez friends, but if you want to keep the numerous conversations, photos, and files (written and read as memories) accumulated on KakaoTalk, you have to back up or pay money at that time.
Kakao, I see a trillion in sales every quarter, and I also refer to the jingle Tok Biz advertisement. Is it so hard to get 990 won per month?
Kim Im-soo Editor: [email protected]
Source: HuffPost South Korea – Athena by www.huffingtonpost.kr.
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